Senior Marketing Operations Manager

Job Description:

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern and use your skills to push one of the fastest-growing companies in the US to the top of the list!

Pattern is the leader in global e-commerce and marketplace acceleration, headquartered in Utah's Silicon Slopes tech hub - with offices in Asia, Australia, Europe, and the Middle East. Hundreds of global brands - including Bosch, Nestlé, Stance, TUMI, and Panasonic - rely on the company's e-commerce acceleration platform to grow their online sales on direct-to-consumer websites, online marketplaces, and other digital channels in more than 60 countries, all while managing fulfillment and logistics. Last valued at over $2 billion, Pattern has been named one of the fastest growing tech companies in North America by Deloitte and one of best-led companies in America by Inc. We place employee experience at the center of our business model and have been recognized as one of America's Most Loved Workplaces.

We are looking for a Senior Manager of Marketing Operations to drive operational excellence across Pattern's Marketing organization. This person will play a pivotal role in optimizing and streamlining our marketing processes, ensuring the seamless execution and tracking of campaigns across functions and at all points of the customer journey. This is a full-time role in the Corporate Marketing organization, reporting to the Head of Growth Marketing out of our Lehi, UT office.

Frequently Asked Questions

What is a day in the life of a Senior Manager of Marketing Operations?

• Collaborate with cross-functional teams to plan, execute, and monitor marketing campaigns, ensuring they align with strategic goals.

• Analyze marketing workflows across the customer journey, identifying bottlenecks and areas for improvement, and implementing solutions for enhanced efficiency.

• Centralize Pattern's martech stack around Marketo, building for scale, hygiene, and velocity.

• Develop and maintain documentation for marketing processes, guidelines, and best practices to ensure consistency and knowledge sharing.

• Monitor key performance metrics and generate reports and insights into campaign effectiveness and areas of optimization.

What will I need to thrive in this role?

• Bachelor's or Master's degree in Business Analytics, Marketing, Statistics, Data Science, or a related field.

• 3+ years of experience in marketing operations, development, campaign management, and/or process optimization.

• Technical expertise in managing marketing technologies, including automation platforms, data analytics tools, and customer segmentation software. Pattern's marketing stack currently includes Salesforce, Marketo, Outreach, and Qualified.

• A high bar for delivery and quality control, extreme ownership on user and customer experience behind marketing ops-supported processes.

• Excellent project management abilities to coordinate complex, multi-faceted marketing projects on time and within scope.

• Effective collaboration skills to support and build trust with cross-functional teams.

What does high performance look like?

• Successful development and implementation of streamlined marketing processes that reduce operational inefficiencies.

• Build processes and systems that scale with the company, helping operations be ahead of the building curve rather than continually cleaning up.

• Continuous monitoring and analysis of marketing metrics, leading to data-driven adjustments and optimizations.

• Proactive identification of emerging marketing technologies and methodologies to stay ahead in the competitive landscape.

• Strong leadership within the marketing and sales team, fostering collaboration, growth, and innovation.

What is my potential for career growth?

You will drive marketing campaigns and analytics excellence at Pattern, which will be backed by strong relationships and collaboration across sales and marketing functions. Your insights and recommendations will be crucial for marketing leadership and will influence budget, hiring, and program decisions across the organization. You will have resources and autonomy to grow your function including access to budget as justified. Success in this job will lead to expanded scope and authority as you develop personally and expand your impact at the company.

What is the team like?

The Corporate Marketing organization consists of seasoned marketers across all major marketing functions and includes teams in EMEA and APAC. You will sit on the Growth Marketing team which consists of Demand Generation, Marketing Operations, Field Marketing, Category Marketing, and Partner Marketing. In the office you will sit next to and work daily with your immediate team and peers in other functions including Product Marketing, Business Development, Content Marketing, and Events. The team follows a hybrid work schedule with some days in the office and some from home.

Sounds great! What's the company culture?

We are looking for individuals who are:

• Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes.

• Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

• Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner's expectations and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.

• Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

• An initial phone interview with Pattern's talent acquisition team

• A skills-focused video interview with the hiring manager

• A performance and culture-focused video interview with the hiring manager

• An onsite interview and presentation with a panel of department leaders and the CMO

• Reference checks

• Executive review

How can I stand out as an applicant?

• Showcase a track record of successfully optimizing marketing operations and improving campaign efficiency.

• Highlight your proficiency with various marketing technologies and tools, emphasizing your ability to harness their full potential.

• Provide examples of your project management skills, demonstrating your capacity to handle multiple initiatives simultaneously.

• Discuss instances where you've used data analysis to drive marketing decisions and achieve measurable outcomes.

• Illustrate your leadership capabilities and team collaboration experiences, underscoring your role in fostering a productive and innovative environment.

• Understand Pattern's mission, values, and culture and demonstrate how you embody these into your work.

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the eCommerce accelerator industry! We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:

• Unlimited PTO

• Paid Holidays

• Onsite Fitness Center

• Company Paid Life Insurance

• Casual Dress Code

• Competitive Pay

• Health, Vision, and Dental Insurance

• 401(k)

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.