Senior Marketing Operations Manager

Amazon.Com, Inc. Santa Cruz , CA 95065

Posted 2 weeks ago

Job Description:

Do you wake up excited about tracking results that inform how a business runs? Are you eager to create scalable, reliable systems that stakeholders use to design marketing campaigns and iterate on what works? Do you have a passion for helping internal customers see clearly how marketing drives the business forward? Are you one of those rare technologists comfortable both working with engineering teams and talking with business leaders? The Amazon Alexa Developer Marketing Programs and Tech team is hiring!

Amazon Alexa is an AI-based service that gives developers new ways for customers to engage with hardware and software offerings through voice. You will have the opportunity to define the strategy build, and run the systems that engage Alexa developers. You will be responsible for the key email, web, events, and analytics automation tools that deliver messages, collecting the data that helps business owners understand what's working, and scaling programs that increase awareness and adoption. You'll work on a complex and growing business and have a meaningful impact every day.

The ideal candidate is both strategic and tactical, familiar with marketing operations concepts and comfortable with tooling, offering strong analytical abilities and exceptional written and oral communication skills. You will be a self-starter comfortable with ambiguity, with strong attention to detail, and an ability to work in a fast-paced and ever-changing environment. You will have a track record of operations management, as well as familiarity with email and web automation tools such as Marketo, Adobe Analytics, and others.

Here are some other qualities we are looking for:

Be great fun to work with. At Amazon, we have a credo of "Work hard. Have fun. Make history." In this role, you will love what you do, and instinctively know how to make work fun. You will be dynamic and creative, and willing to take on any challenge to make an impact.

Enjoy communicating with customers of all shapes and sizes. You will have a passion for helping the business, from marketing managers and demand generation teams to product teams seeking to understand how our marketing tools can help them help their customers.

Have an unbridled passion for technology. The Alexa Developer Marketing organization has customers ranging from independent software developers to brands to device makers, and we are continuing to innovate at a rapid pace. The ideal candidate will be zealous about using technology to help the organization deliver the right messages to the right customers at the right time.

Roles and Responsibilities

  • Manage the marketing operations tech stack, including aligning with stakeholders on strategy, partnering with engineering on technical implementation, and maintaining tools.

  • Be the subject matter expert for marketing teams, supporting tool selection, usage, troubleshooting, configuration, and enablement.

  • Identify opportunities, recommend solutions, and implement marketing technology that enhances the user experience and improves reporting systems.

  • Partner with engineering and data integration teams to drive the marketing ops roadmap.

  • Collaborate closely with marketing tech product management and engineering teams, marketing stakeholders, and international counterparts to deliver solutions that can scale globally.

  • Deliver and maintain training and resource materials, highlighting best practices and opportunities for efficiency.

  • Manage vendor contracts, fulfillment, and licensing, and partner internally to ensure Legal and Infosec governance and compliance. Build maintenance mechanisms.

If these ideals mesh with your experience, skills and motivations, then join our high-performance, global team to work in a company that rewards top talent with impressive compensation and career growth opportunities.

  • Bachelor's degree in Business, Marketing, or related field
  • 2 years of professional experience in marketing operations or related field
  • 1+ years of professional experience with marketing automation tools (such as Marketo)


  • CRM certification, such as Marketo (strongly preferred), Eloqua, or HubSpot

  • Subject matter expertise with tools for email (like Marketo), web metrics (like Adobe Analytics), event marketing (like Jet Webinar, Splash, Bizzabo), social automation (like Sprinklr), and surveys (like Qualtrics).

  • Experience leading projects for large scale automation platforms and/or digital communication tools with global stakeholders

  • Track record of successfully scaling marketing or communication campaigns

  • Strong understanding of database structure, data hygiene, and analytics

  • Governance experience with large marketing automation, digital communication, CRM, or similar platforms

  • The candidate must also be a strong leader and excellent communicator who can drive consensus and articulate program recommendations and tradeoffs to senior executives

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