WSP USA's Portland office is seeking Senior Marketing Manager in Portland, Oregon. The Marketing Manager is a key position working closely with business leadership to develop, execute and monitor the overall Oregon and SW Washington marketing strategy and help achieve marketing and sales performance goals.
The ideal candidate will demonstrate strong leadership skills and possess proven ability to lead a marketing program for a large engineering office (100+). We are looking for an energetic, motivated and self-starter candidate with strong local industry knowledge to support growth across all of WSP's business lines. Candidates should have experience leading pursuit, proposal and interview teams pursuing a wide range of highway, transit and rail, ports and marine, aviation, water, environment, energy, and buildings projects. The position is responsible for leading or overseeing all pursuit, bid and proposal efforts in close working relationship with client engagement and pursuit teams. The marketing manager will lead development of strategic marketing plans for specific clients and pursuits, including creation of tactical action plans, teaming discussions with potential partners and subconsultants, issue identification/resolution, written strategy development, and presentation coaching.
The ideal candidate will bring:
Experience leading large, diverse and sometimes virtual teams
Excellent communication and coordination skills (both written and oral)Superior organizational, time management and interpersonal skills
Strong personal initiative and problem-solving skills
Ability to build trust and influence others
A positive and collaborative approach to leading teams
Ability to manage and prioritize multiple projects, deadlines and budgets
The main responsibilities for this position include:
Works closely with the business unit leaders to drive WSP's marketing and sales process around must-win projects. Reviews portfolio of pursuits and works with others to determine pursuit leadership, either delegating or personally taking the lead on pursuit development.
Supports client engagement teams with developing client-focused strategies and action plans to improve WSP's visibility and reputation, understand WSP's position with the client, and to solicit feedback on existing work.
Leads and supports pursuit teams in developing pursuit strategies and managing pursuits through the pre-RFP, proposal and interview phases. Develops key sales messages, themes and differentiators. Oversees others leading pursuit teams and monitors progress and improvement of readiness score.
Works with very limited oversight, possesses a high level of skill with interpersonal relationships and employs persuasive communications skills.
Responsible for overseeing the area's overall proposal workload, often with multiple, overlapping deadlines. Ability to prioritize assignments and monitor proposal team progress and quality of individual pursuits and proposals and take corrective action when necessary.
Coaches and leads presentation teams including facilitating interview strategy meetings, providing constructive feedback to presenters on style and content, and preparing teams for Q&A and other presentation requirements.
Coordinates WSP's visibility and participation in local industry events, professional organization meetings, conferences and other civic engagement activities.
Oversees area compliance with marketing policies and procedures (audit requirements, go/no-go facilitation, preliminary and final GNG, proposal quality and compliance, etc.)
Maintains accurate information in the marketing system regarding the area's marketing performance
Follows WSP's high standards for ethical behavior and quality in all marketing activities
Supports annual strategic planning initiatives
Participates in SMPS and/or professional development activities to increase business acumen and develop industry relationships
Supervises and mentors marketing staff
Bachelor's Degree in marketing, communications, business, journalism or related field or equivalent experience
Seven (7) years of experience in the AEC industry
Two (2) years of experience supervising staff including performance reviews, mentorship and training
Proficient in Adobe Creative Suite and Microsoft Outlook, Word, PowerPoint, and Excel
About WSP USA
WSP USA is the U.S. operating company of one of the world's leading engineering and professional services firms. Dedicated to serving local communities, we are engineers, planners, technical experts, strategic advisors and construction management professionals. WSP USA designs lasting solutions in the transportation, buildings, energy, water and environment sectors. With nearly 9,500 people in 150 offices across the U.S., we partner with our clients to help communities prosper. www.wsp.com/usa
WSP provides a comprehensive suite of benefits including medical, dental, vision, disability, life, and retirement savings focused on a providing health and financial stability throughout the employee's career.
At WSP, we want to give our employees the challenges they seek to grow their careers and knowledge base. Your daily contributions to your team will be a key piece in our meeting client objectives, goals and challenges. Are you ready to get started?
WSP USA Inc., WSP USA Buildings Inc., and WSP USA Services Inc. (collectively "WSP USA") is an Equal Opportunity Employer
Race/Age/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Disability or Protected Veteran Status
The selected candidate must be authorized to work in the United States.
WSP USA Inc., WSP USA Buildings Inc., and WSP USA Services Inc. (collectively "WSP USA") is an Equal Opportunity Employer Race/Age/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Disability or Protected Veteran Status
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