Senior Marketing Manager - Paid Media

Zipcar, Inc. Boston , MA 02298

Posted 4 months ago

Zipcar, the world's largest car-sharing company, is looking to add new talent to our team.

Today, Zipcar provides hundreds of thousands of people with a viable alternative to traditional car ownership, saving them money, time and headaches. Around the worldfrom coast to coast, across Canada, the UK, and college campuses in betweenpeople are making the decision to live car free and enjoying the convenience and environmental benefits of having "wheels when you want them".

As we continue to grow our operations, we are looking for talented, passionate people with great ideas to join the family. We aim to create an environment that is supportive, diverse, and as fun as our brand. If you're results-oriented, dedicated, and ready to contribute to an unparalleled member experience for our community of Zipsters, we encourage you to apply.


We are looking for an experienced Senior Marketing Manager, Paid Media to lead a team of talented digital marketers responsible for digital strategy development, day-to-day execution, and rigorous measurement of all paid media campaigns. You will serve as the subject matter expert for our core digital programmatic channels, paid and organic search optimization and development of new scalable profitable channels.

The ideal Zipster for this role will be a self-driven, go-getter who is creative, curious and analytical and has experience working at or with digital media agencies. We're looking for a digital subject matter expert who combines a deep interest in business and passion for data-driven decision-making; with demonstrated strong analytical capabilities and meticulous attention to detail.

Duties and Responsibilities:
include but are not limited to the following:

  • Own the development and execution of the company's growth plan for acquiring and engaging members via paid digital marketing channels including making recommendation on budget level and allocation for all channels, identify opportunities for growth beyond current tactics, build business case and advocate for resources.

  • Budget development and performance forecast based on overall marketing and sales goals for the company

  • Budget management across all Paid Media channels (Display, Paid Social, Paid Search)

  • Own and manage agency relationships to ensure campaigns success and performance

  • Team Management and development

  • Ongoing optimization of the tools needed to track, report, target and optimize your channels

  • Stakeholder management and cross functional alignment

Skills needed:

  • Strong, demonstrated understanding of marketing approaches to customer acquisition

  • Digital native Strong, rounded experience and familiarity with the mechanics of digital and inbound marketing; ability to quickly assess changes in the landscape (new platforms, changes to social networks, etc.) and leverage opportunities where appropriate.

  • Advanced experience in digital campaign management; Expert in key online marketing channels: Display, SEM/SEO, Social Media, Retargeting, mobile acquisition and/or Affiliate

  • Advanced knowledge and experience in digital media buying through DSP/ DMP tools; ability to drive digital media buying strategies and segmentation via a combination of historical results, audience data and other insights.

  • Experience working with multi-channel attribution models & reporting

  • Rigorous testing methodology that drives continuous improvement

  • Ability to operate at tactical level while taking a strategic viewpoint

  • Excellent communicator at all levels of the organization; ability to build consensus and strong relationships cross-functionally in order to influence, persuade, gain support, input and approvals; ability to translate concepts and ideas into compelling strategies

  • Proven analytical, quantitative, and problem-solving skills; Comfortable with the ambiguity that can accompany a position in a dynamic organization; self-starter

  • Strong project management skills and strengths in managing multiple projects/deadlines; ability to set priorities and be flexible in changing environments

  • Experience working cross-functionally, managing external marketing partners (e.g., marketing agencies and/or web production teams), and internal stakeholders/clients.

Requirements & Qualifications

  • 6+ years of experience in a data-driven digital marketing, direct-response environment; membership acquisition marketing experience strongly preferred

  • Bachelor's degree required, quantitative background preferred, Master preferred.

  • Experience managing the relationship with Digital Media agencies

  • P&L Ownership and prior management of a digital budget of over $10MM annually.

As a member of the Zipcar Team you will receive:

  • Competitive Compensation

  • Competitive Benefits Package

  • Free Membership

  • Discounts on services, products and much more

While we appreciate every applicant's interest, only those under consideration will be contacted. We regret that phone calls will not be accepted

Zipcar is an EEO Employer - Minorities / Females / Protected Veterans / Disabled

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Senior Marketing Manager - Paid Media

Zipcar, Inc.