Senior Marketing Manager - Non Personal Promotion, Imunno-Oncology

Why AstraZeneca:

AstraZeneca is a global, science-led, patient-focused pharmaceutical company. We are leading a revolution in oncology to redefine cancer care. Our bold ambition is to eliminate cancer as a cause of death.

This is an opportunity to join a team dedicated to redefining the future of oncology by putting patients first and following the science to bring next generation medicines to life!

What You'll Do:

The Senior Marketing Manager of Non Personal Promotion, Immuno-Oncology will be responsible for the planning and execution of HCP media and digital marketing efforts in the US on a set of IMFINZI indications. This position is in person, based in Gaithersburg, MD and will report to the Director of NPP & Consumer Marketing, IO.

• Lead implementation of HCP, non-personal, digital marketing strategies in the US market for a set of IO indications

• Lead implementation of innovative HCP digital marketing strategies and programs in the US market

• Support the creation of HCP campaign strategies with a focus on opportunities that enable us to orchestrate our campaigns across channels and functions

• Manage creative projects and workflow with agency and media agency of record

• Lead implementation of HCP, non-personal, digital marketing strategies in the US market

• Manage digital media activations with our media agency ensuring best-in-class media plan, performance and execution

• Contribute to a team culture built on the foundation of trust, open communication and fun

• Collaborate with legal, regulatory, and compliance stakeholders to ensure development and execution of compliant marketing initiatives

• Collaborate within the IO brand team and cross functional teams such as Market Access, Sales, Medical, Regulatory and Legal, to ensure full alignment, maximize synergies and advance the business

• Effectively manage marketing budget for areas of responsibility

• Collaborate to provide a multidisciplinary view of media data and analytics, helping define clear KPls across the marketing funnel that enable the team to clearly gauge investment effectiveness

• Assist in the identification, evaluation, and adoption of new partnerships and technologies

• Leverage best practices from within the global commercial organization and continually develop learning from industry and outside of industry best practices

• Support broader NPP & Consumer team with a forward-thinking team-first attitude

Who You Are:

• A motivated, high-energy professional with a demonstrated track record of developing and implementing marketing strategies and tactics that deliver strong commercial results
• A collaborator and relationship builder with a proven ability to work cross-functionally to bring digital media strategies to life while ultimately driving business results within a heavily matrixed, fast-paced environment
• A self-starter and out of the box thinker who will maintain the foundational elements of a digital strategy for HCPs while bringing new ideas and tactics to the table to optimize effectiveness and ultimately change behaviors

What Experience Do You Have:

• Bachelor's Degree required.

• 3+ years of total commercial healthcare experience required

• US HCP digital marketing/media experience required, oncology product marketing experience preferred

• Product launch experience preferred

• Outstanding project management skills and experience handling multiple vendors, marketing partners, agency partners and budgets

• Ability to effectively manage multiple competing priorities to meet deadlines

• Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues

• Ability to assess risks and benefits to make timely, sound decisions with various levels of information, and accept responsibility for meeting and/ or exceeding objectives

• Experience working closely with field sales organizations to implement sales or marketing programs with measurable business impact

At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognizing their potential. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be. This means we're opening new ways to work, pioneering ground breaking methods, and bringing unexpected teams together. Interested? Come and join our journey!

Date Posted

16-Sep-2024

Closing Date

01-Dec-2024Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form.

AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.