Senior Marketing Manager Insurance Sector Financial Services Industry
Are you a marketing professional who is unafraid to think differently, always thinks strategically, and keeps current on the latest trends? A team player who can creatively build programs tied to business objectives? Are you interested in creating integrated, cross-channel marketing deliverables that advance the Deloitte brand and deliver on the strategic objectives of marketing campaigns? Do you thrive in a fast-paced environment, working with colleagues in a virtual setting, to meet business and client needs?
This position (office location flexible), is responsible for providing strategic marketing and communications direction and leadership for Deloitte's Insurance sector. Insurance is a part of the Financial Services Industry group, which is comprised of three other sectors including Banking & Capital Markets, Investment Management, and Real Estate.
The Senior Strategic Marketing Leader for Insurance will drive the development of the strategy, planning and execution for integrated marketing programs and campaigns that support growth and positioning strategies. The ideal candidate will be a marketing professionalwith experience in professional services marketingwith a demonstrated ability to work collaboratively with individuals at all levels of a matrixed organization. The ideal candidate will have deep understanding of integrated marketing and communications, including marketing strategy, campaign development, alliance building, channel marketing, and sales enablement. We seek an individual who is innovative in their thinking and is willing to challenge the status quo.
What you'll do:
As a Senior Strategic Marketing Planner (SMP) in Deloitte Services LP, a subsidiary of the Deloitte US Firms, you will contribute to the growth and development of our organization in a variety of ways, including:
Develop, maintain, and drive prioritization of all marketing and communications campaign activities for Insurance; plan and manage marketing budgets for campaigns and develop KPIs to assess campaign success
Work closely with the National Sector Leader, functional sector leaders, and Center for Financial Services in shaping a content and insights agenda aligned to key Insurance business issues
Support relationship development with executives of priority industry associations, aligning collaborative efforts to Insurance key business issues
Assist with articulation of value propositions for new market offerings and develop supportive marketing strategy and objectives
Set strategy and craft compelling strategic briefs (business case) for proposed marketing and communications campaigns; drive approval process for campaigns with key leadership
Engage our internal agency on the successful execution of campaigns; oversee the on-time and on-budget delivery of campaigns
Lead strategic engagement in flagship industry initiatives and events
Collaborate with other Financial Services sectors on cross-financial services topics to develop complementary strategies, amplify messages and maximize impact
Develop internal communications / tools to engage account teams in delivering market insights to executives; work closely with those teams to ensure "last mile of distribution" is turnkey for accounts
The individual will serve as trusted marketing and communications advisor to key business leaders and stakeholders. He/She is part of the Marketing Excellence team at Deloitte.
Skills and Competencies:
Ability to grasp a deep understanding of the Insurance sector, its sub-sectors and their corresponding strategies, with a focus on the core business issues
Ability to make connections in highly matrixed environment, with an eye towards integration
Strong persuasive communication skills; able to gain consensus through influence and pivot when warranted
Executive presence with a client-centric approach and a demonstrated ability to take initiative
High level of comfort with ambiguity and fluid priorities; ability to manage multiple, complex prioritiesmust be both flexible and adaptable
Strong negotiation and problem solving skills
Strategic and innovative thinker
Ability to work in a virtual environment
15+ years of experience in marketing, with a focus on marketing and communications strategy and planning
Deep understanding of marketing planning with an ability to execute tactically
Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results
Previous experience in B2B marketing; professional services experience is strongly preferred
Previous experience leading and developing a team of both direct and indirect reports
Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
Undergraduate degree, ideally with a focus in Marketing
2+ years of experience in Industry marketing
Master's Degree, MBA preferable
How you'll grow
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center.
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.
Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.
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As used in this posting, "Deloitte" means Deloitte Services LP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
Deloitte will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws. See notices of various ban-the-box laws where available. https://www2.deloitte.com/us/en/pages/careers/articles/ban-the-box-notices.html
Requisition code: E20NYCSSMRJD059-MCL6
Deloitte & Touche L.L.P.