Senior Marketing Manager IC

Intuit's Consumer Group (CG) Digital Activation Team (part of the TurboTax marketing organization) manages the capabilities and data enablement for targeting, personalization, suppression, optimization and insights, all with compliance and data stewardship. This includes the onboarding of data, creation and delivery of digital audiences using 1st/2nd/3rd party data, multi-channel journey orchestration, client- and server-side data collection/orchestration, and management of analytics & insights technologies, while continuously improving quality & speed.

The Digital Activation Team is looking for an experienced Sr. Marketing Manager with a strong background in marketing analytics and capability management to own CG's marketing analytics/insights technologies. The ideal candidate will be able to work with multiple stakeholders across data engineering, strategy/advertising, legal, product development, product management, analytics, agency partners and 3rd party MarTech partners to ensure we have the capabilities and data needed to drive successful marketing campaigns.

Responsibilities

• Adobe Analytics / Adobe Experience Platform Customer Journey Analytics Owner: Ensure marketing stakeholders have the data needed and reports created in Adobe Analytics/CJA, manage configurations and enable new data pipelines, drive stakeholder adoption. Work with Adobe to influence external roadmap and share new capabilities with internal stakeholders

• Mobile Measurement Partner (MMP) Owner: Manage mobile data collection and attribution technologies including creation of Smartlinks, troubleshooting & resolving issues, QA in-app data collection, etc.
  
  Partner with the product development team on SDK management for native app. Partner with the advertising & analytics teams on the mobile tracking strategy and tracking execution

• Data Visualization Platform & Marketing Data Standardization Capability Owner: partner with Advertising and Analytics teams to ensure data needed for the platform is available, serve as admin and support with new configurations as needed

• Digital Experience Intelligence Capability Owner: manage access to the platform, configuration needs and training/usage questions from CG marketing stakeholders

• For all capabilities above: Own budgeting, forecasting, accruals and vendor relationship management for owned technologies.
  
  Work across Intuit & the central GTM Tech Team on the x-Intuit capability strategies. Contribute to 1 and 3-year planning. Partner with stakeholders to define business strategies that leverage existing capabilities and identify gaps for product roadmap consideration.
  
  Communicate progress, strategies, learnings, risks to senior management and the broader org. Evaluate MarTech landscape and compare against existing capabilities and business needs