GGP has an immediate need for a Marketing Manager at the Fashion Show Shopping Mall in Las Vegas, NV.
GGP Inc. is a leading real estate investment trust (REIT) that owns and operates high-quality retail properties that provide an engaging experience in an outstanding environment. Our regional shopping centers are destinations for retail, lifestyle, dining, entertainment and so much more. We are an S&P 500 company, headquartered in Chicago, with retail properties in 40 states spanning from Hawaii to Maine. At GGP, values matter. Our passionate team is comprised of experts across a range of specialties that share a goal to ensure our properties are continuously evolving and innovating to meet the needs of our communities. Our company culture celebrates collaboration, encourages an entrepreneurial spirit and values diversity. We are very proud to retain premier talent who are in it to win it. We invite you to be part of our success story.
The Marketing Manager is a dedicated marketing resource assigned to lead, plan and execute annual, mall-wide, integrated and innovative strategic marketing programs that drive foot traffic and improve top-of-mind awareness for the center.
This position will have direct supervisory responsibilities for a Marketing Coordinator and dotted-line management responsibilities for the Guest Services function and staff at Fashion Show. Also, this role may be required to act as a Manager on Duty for the property occasionally.
Assist with the development of a long-term, research-based, strategic vision for the center and its competitive marketplace
Lead cross-functional teams and drive strategic direction to deliver an innovative, integrated annual marketing plan and budget leveraging a broad marketing mix to position Fashion Show strongly in the market and drive engagement, mall traffic, increased shopper spend and frequency of visits, and awareness of Fashion Show's tenant portfolio
Have a very detailed understanding of sales performance and traffic results and their implication to on-going strategy planning
Project manage the creation, delivery and optimization of marketing campaigns from large/complex to short/specific that deliver on the value proposition of the annual marketing plan
Strictly and diligently manage marketing budget process
Collaborate with the Corporate Marketing Media Lead to plan, execute and measure creative and impactful digital and traditional media strategies
Seek and encourage retailer participation in marketing programs as an effort to promote their business and add value to overall marketing efforts
Leverage Project Management platform(s) to organize and inform work-teams, document decisions, share creative assets and assign tasks
Provide regular status reports and briefings to stakeholders and functional leadership teams
Act as the center's media contact, collaborate with Corporate Public Relations to respond to mall specific media inquiries
Deliver creative and flawlessly executed marketing events and activations that are included in the marketing plan - including retailer programming in the common area, center hosted events, and Easter and Santa dcor set-up and operation on time and on budget
Oversee digital marketing strategies and activities for the property, including social and web publishing, SEO measurement, optimization, and maintenance while ensuring alignment with editorial guidelines and brand standards
Support the leasing function through participation in the leasing process and collaborate on the development of leasing materials
Participate in site visits with prospective tenants and/or partners as marketing subject matter expert, provide info on marketing programming, traffic and trade area
Manage barricade graphic creative and installations, directory signage, and other center signage needs
Escalate and resolve shopper inquiries and conflicts as appropriate
Manage and prioritize work effectively to ensure internal deadlines, timetables and approvals are met
Other duties as assigned
Bachelor's degree in marketing, communications or relate field required, Master's degree preferred
6+ years of B2C marketing experience, including digital and retail and/or related shopping center marketing experience
3+ years' experience in digital marketing
Experience in the Hospitality industry a plus
Strong understanding of Public Relations
Strong experience with strategic planning and project management
Core Skills and Characteristics:
Proven ability to lead cross-functional teams, manage complex projects and deliver results in a fast-paced, deadline oriented environment
In-depth knowledge of both traditional and digital marketing and ability to lead the development of creative and innovative marketing campaigns
Strong competency and experience with using social media as a business while keeping an eye on emerging social trends
Experience with key technology enablers, including, but not limited to social media publishing and monitoring applications (Adobe Social, Shoutlet, Sprinklr, Sprout Social, Crimson Hexagon, Radian6 or similar), content management systems (Adobe Experience Manager experience a plus), website analytics (Adobe or Google), and Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver)
Expert level knowledge of the Microsoft Office suite (Word, PowerPoint, Excel) is critical
Knowledge of HTML and CSS with an understanding of web site architecture and navigation a plus
Knowledge of search engine optimization (SEO) best practices, and experience applying those to web sites and digital programs
Exceptional verbal and written communications skills, including proficiency in copywriting and proofreading
Ability to travel occasionally
Weekend and evening hours may be required
Flexible and able to adapt to changing priorities
Ability to think critically, strategically and 'out-of-the box', and collaborate on developing end-to-end creative solutions
Comfortable building partnerships and effectively establishing and maintaining relationships with internal and external clients and vendors
Experience interacting with different levels of management and leading cross-functional, cross-regional teams
Ability to guide decision-making with strategic insight
Ability to synthesize complex requirements into simple business practices
GGP is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, gender, gender identity or expression, genetic information, marital status, sexual orientation, national origin, disability, age, veteran status, or any other characteristic protected by federal, state, or local law.
General Growth Properties, Inc.