Senior Marketing Manager, Engagement

Company Description

Cricut makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything - custom cards, unique apparel, everyday items, and so much more.

Let's make.

Overview

We believe everyone is born creative. We're a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here's the remarkable truth: When we all make together, we make all things possible.

Let's make.

Job Description

This Senior Marketing Manager position is responsible to get new machine owners to make projects on their Cricut machine early and often during their onboarding period. They are also responsible for growing channel reach across our user base for email, push, SMS, etc.

Roles and responsibilities include:

• Gaining deep understanding and empathy for new machine owners

• Analyzing user data, and triangulating insights to form marketing strategies to deliver on KPI's

• Partnering and supporting broader onboarding team to deliver on KPI's

• Developing tactics/campaigns to deliver on strategies

• Leading cross-functional team to execute of marketing tactics/campaigns

• Analyzing results and quickly adapting and pivoting as needed to deliver KPI's

This position reports directly into the VP of Engagement. This person is also part of a broader cross functional onboarding team, whose focus is helping new users succeed.

Qualifications

The right individual for this role will have the following qualifications:

• Results-driven: Passionate about personalization, data-driven marketing, and building programs that drive incremental results against defined KPIs.

• Adaptable: Possesses a growth mindset, successfully manages change, and is ready to pivot when business needs dictate.

• Comfortable with ambiguity: Skilled at solving complex problems, thriving in ambiguity, and proactively bringing structure and clarity when needed.

• Data and user-centric: Possesses excellent analytical and quantitative skills, comfortable triangulating data to develop insights, and empathetic towards the user experience.

• Strategic: Comfortable and effective at developing strategy, with strong business acumen and the ability to develop a supporting business case.

• Cross-functional leader: Works effectively across teams to deliver results, builds relationships, establishes trust, communicates effectively, and thrives in a fast-paced environment.

• Experienced in lifecycle marketing: Possesses deep knowledge of cross-channel CEP campaigns and marketing automation systems like Braze, MoEngage, or Salesforce.

• Skilled in project management: Thinks big picture, executes details, organizes and prioritizes multiple projects, demonstrates sound judgement, problem-solving skills, and strong attention to detail.

• Educated: Holds an MBA or BA/BS in Marketing or related field, or possesses equivalent experience with demonstrated proficiency and 5-7+ years of B2C lifecycle and campaign marketing experience.

Additional Information

What to Do Next: Please attach your resume, cover letter and include links to your portfolio or other social presence. If you want to show your super powers in other ways - include that information too. You can be sure that Cricut is an employer who values individuality, equality and diversity, so tell us what you're all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.