IL Oak Brook
Job Posting Title:
Senior Marketing Manager - Ecommerce
Develop short and long-term strategies and plans to maximize volume and profitability for assigned product lines and channels in partnership with the SAM, division sales and the cross-functional team. Act as the category/ project leader in all new product and portfolio management activities. Manage cross-functional resources and prioritization to deliver against category objectives as well as the overall assigned division objectives. This role is distinguished by working more complex businesses and in having more involvement integrating marketing strategies across the business group.
Roles & Responsibilities:
Lead and support the development of annual business plan and multi-year strategic plans with the divisions
Execute plans for assigned channels in close partnership with sales, operations, research and development and other functions
Act as the project leader/manager for business development and cost-savings initiatives, acting as the key cross-functional go-to person for project decisions, guidance, communication and management
Analyze business results and marketplace dynamics to provide ongoing growth and corrective action recommendations
Track competitive efforts and recommend adjustments to changing market conditions.
Partner with sales understand key account strategies and identify and implement appropriate category management solutions for optimizing account performance.
Track ongoing sales channel development and adjust plans for fact-based selling directives
Work closely with field sales to ensure proper and timely customer communication
Participate in developing and giving customer presentations
Analyze complex business data and situations and develops a range of solutions; analyzes secondary data to uncover insights, trends and root cause of change in category performance and channel/ customer performance
Use quantitative, qualitative and syndicated research to develop new product concepts and build the product pipeline
Provides advice and counsel to employees, management, and senior management regarding marketing philosophies, strategies, questions and concerns
Maintain and grow strong relationships with senior level executives at customers to expand Treehouse Portfolio
Develop short and long-term strategies and plans to maximize volume and profitability for assigned product lines and channels
Manage Ecommerce search campaigns optimizing key word efficiency
Track and analyze search and ad placement returns
Influence cross-functional priorities and resource allocation to achieve volume and profit targets
Provide ongoing reporting and analysis of category data and segments to identify product and competitive strengths and weaknesses, identify growth opportunities and defense strategies as needed
Skills, Knowledge and Abilities (List all required):
Bachelor's Degree required; Master's Degree preferred. Emphasis in Marketing/Business preferred.
Minimum 8 years product/category management experience in a consumer packaged goods food environment; private label experience a strong plus.
Strong business and financial acumen; previous P&L management experience/ exposure highly preferred
Applicable knowledge of syndicated data and market research techniques
Excellent project management skills with demonstrated ability to meet project timelines and communicate effectively to cross-functional stakeholders
Must possess strategic thinking, leadership, teamwork and analytical skills
Creativity and effective interpersonal communication skills required
Demonstrated leadership capabilities and the ability to work effectively across the organization and foster cross-functional teamwork
Ability to thrive in an entrepreneurial, fast-paced environment
High comfort level with ambiguity and change
Education: Bachelor's Degree required. MBA Preferred.
Travel: Approximately 25% to customers, TreeHouse locations, industry events, etc.
TreeHouse Foods is an Equal Employment Opportunity Employer and offers opportunities to all job seekers, including those with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to email@example.com. In your email please include a description of the specific accommodation you are requesting and a description of the position for which you are applying.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.