Senior Marketing Manager

Our Opportunity:

Chewy is looking for a consumer-centric, data-driven Senior Marketing Manager, Healthcare to join our exciting and fast-paced team in Plantation, FL or Boston, MA. We have very ambitious plans for this rapidly growing business and are looking for an experienced Marketing leader and builder. The Sr. Marketing Manager will lead e-commerce category marketing for multiple growing healthcare categories. This is a unique opportunity to work in a start-up like fashion but for an existing and loveable brand requiring a self-starter, action-biased individual with superior relationship-building skills. Among other projects, you will work on developing marketing plans, translating category and consumer insights into customer-facing benefits, defining success metrics, and bringing our initiatives to life across marketing touchpoints. The ideal candidate will be a well-rounded & data-driven marketing professional who can flex between strategic and executional work. Successful candidates should be customer-obsessed, comfortable with ambiguity, strong with marketing analytics, and have experience delivering results in a fast-paced, dynamic business environment.

What You'll Do:

• Lead development of marketing and research plans for healthcare merchandise categories including Veterinary Diets, Vitamins & Supplements, and other health & wellness products.

• Work closely with category managers across multiple healthcare categories to build out monthly marketing plans and calendars based on promotional activities, product development, and annual goals.

• Partner closely with Chewy marketing teams and channel owners (Email, Site, Social, etc.) to drive customer acquisition and retention for healthcare categories across channels, continuously optimizing and seeking improvements.

• Analyze marketing efforts and performance data to summarize and communicate to stakeholders how marketing initiatives are impacting business results.

• Collaborate with the Partner Marketing team to develop vendor opportunities and initiatives.

• Manage consumer-first cross-category campaigns to educate consumers, drive traffic, and support business goals.

• Build processes to ensure collaboration with stakeholders and smooth execution across functions within the Healthcare business unit.

• Work with internal creative teams to develop assets from concepts through execution across a broad range of tactics including owned channel placements.

• Use data and insights to think strategically and creatively to develop opportunities to support category goals with limited resources and offsite marketing support.

• Design and execute marketing frameworks, analyze results and implement scalable campaigns.

• Be a thought leader with a vision to progress a growing e-commerce business and establish a Marketing function within a business.

What You'll Need:

• 8+ years' of marketing experience

• Demonstrated ability to manage cross-functional projects and processes with multiple stakeholders

• Customer-first mindset and passion for delivering the best end-to-end experience

• Must have attention to detail and possess critical thinking skills

• Strong verbal and written communication skills in addition to project management skills

• Experience analyzing business performance and determining the impact of marketing efforts

• Comfortable in a fast-paced, self-starter environment

• Experience with CRM/Email and Search (Paid and Organic)

• Advanced analytical tools (e.g., Excel) experience, experience with Tableau and/or SQL is a plus

• Ability to develop metrics, analyze data quantitatively, and identify opportunities

• Bachelor's degree, MBA preferred

• Travel may be required

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