Senior Marketing Manager

Blackstone Shooting Sports is a premier destination for novices and enthusiasts alike - offering both an exceptional e-commerce store and a brick-and-mortar location in Charlotte, NC (with another location on the way!). We are dedicated to providing a best-in-class entertainment experience for all our guests, while upholding the highest standards of safety and service. We want every guest to leave saying, "Blackstone is the nicest range- they have an incredible selection, fair pricing, and I really like the people that work there!"

Position Overview:

We are seeking a dynamic and experienced Senior Marketing Manager to lead Blackstone's marketing efforts, driving strategic revenue growth and brand excellence. The ideal candidate will play a pivotal role in driving our brand presence, customer engagement, and revenue growth across both our e-commerce platform and physical locations.

• Create strategic marketing plans and spearhead implementation through data analysis

• Establish processes, set goals, and identify actions to obtain results.

• Organize and motivate the in-house marketing team and our external marketing firm.

• Contribute to the professional development and growth of the marketing team, support marketing initiatives and align with strategic objectives

• Have a passion for guests and a drive for measurable results

Primary Responsibilities:

• Collaborate on strategic revenue growth through e-commerce and omni-channel marketing

• Ensure effective use and optimization of our CRM to enhance customer engagement and retention.

• Oversee and consistently improve our website and e-commerce platform

• Strategize ways to manage and optimize digital marketing initiatives in a heavily censored and regulated industry

• Execute and manage the marketing plan and content calendar

• Develop a deep understanding of Blackstone's products and services and collaborate with the sales team to align marketing efforts with sales objectives.

• Provide leadership and direction to the marketing team, ensuring accountability for performance and results

• Live out our Core Values