Senior Marketing Manager

American Student Assistance Boston , MA 02298

Posted 6 days ago

American Student Assistance (ASA) is a national nonprofit with a 60-year history of helping students successfully pursue and complete their higher education. The ASA of today is committed to helping students discover their interests and passions earlier in life, understand all their options, and make informed choices in pursuit of their education and career goals. Our resources are available digitally direct to students, as well as in classrooms and through community-based organizations nationwide. This is an exciting time to be at ASA as we are aggressively expanding the products we're able to provide in a drive to help 15 million young people by the year 2023 and we're looking for a talented Marketer to help with reaching that goal.

ASA is currently seeking a Sr. Marketing Manager to build and manage our corporate marketing strategy, including partner relationship management support. This role will act as a strategic marketing partner with cross-functional groups within the organization, developing strategic and tactical marketing plans and ensuring on-strategy execution of all corporate and partner marketing programming. This position will require strategic business and marketing planning experience and an understanding of best practices in brand management, print and digital communication and content marketing strategies.

Essential Functions:

(To be considered to perform this position, the person must be able to perform essential duties and responsibilities listed below):

  • Create and manage the strategic Corporate marketing plan centered around ASA's proprietary research/thought leadership across a variety of digital and traditional channels to reach targeted audiences. This includes working directly with the PR, Digital, Social Media, Partnerships, Advocacy, and Creative teams.

  • Develop and manage the partner marketing strategy and subsequent marketing campaigning to drive ASA's strategic objectives with existing partnerships and new partnerships as they are established.

  • Develop analytics framework for tracking and reporting on program efficacy, optimization efforts.

  • Develop, manage, and report on spend against the annual corporate and partner marketing budgets.

  • Partner with Creative to craft marketing briefs that challenge traditional thinking and stimulate innovative approaches to program design, delivery and activation.

  • Communicate and uphold ASA's brand in all marketing assets.

  • Manage the marketing collateral systems across Corporate, Partnerships, and Advocacy business units in support of ASA's Corporate brand development efforts, including development of new materials, updates to existing materials, and maintenance of digital and print repositories across the firm.


  • Experience working with multiple campaign stakeholders and ability to work effectively with a wide variety of people and projects under deadline.
  • 10+ years of professional experience in marketing, brand management, or related roles, agency experience preferred
  • 5+ years' experience of hands-on strategic planning and execution of marketing campaigns and events.
  • 5+ years' experience building and managing budgets.


A Bachelor's Degree is required


  • A fearless optimist whose default inclination is to find a way, rather than abandon, a brilliant but potentially thorny Marketing or Creative opportunity.

  • A pragmatic dreamer, fluent with data but guided by creativity.

  • Exceptional project management skills with superior attention to detail.

  • Strong interpersonal skills, relationship-building skills, and the ability to work closely with the executive team.

It is the responsibility of each associate at ASA to keep current with and apply all relevant company policies, regulations and laws impacting his/her area. This includes following standard operating procedures and complying with data privacy. To perform this job successfully, an individual must be able to perform each essential function listed above satisfactorily. Reasonable accommodations may be made in certain circumstances to enable individuals with qualified disabilities to perform the essential functions.

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Senior Marketing Manager

American Student Assistance