Senior Marketing Manager

All the benefits and perks you need for you and your family:

• Benefits from Day One

• Paid Days Off from Day One

• Student Loan Repayment Program

• Career Development

• Whole Person Wellbeing Resources

Our promise to you:

Joining AdventHealth is about being part of something bigger. It's about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

Schedule: Full Time

Shift :

Location: 9208 S. US HWY 301, Riverview, FL 33578

The community you'll be caring for: AdventHealth Riverview

• AdventHealth is expanding our medical expertise, innovation, and state-of-the-art technology to southern Hillsborough County through a brand-new hospital in Riverview, which is scheduled to open in 2024.

• The new AdventHealth Riverview hospital will include 82 beds at time of opening with space to expand to 202 beds in the future.

• This $250 million project in Riverview also includes a 100,000 square foot, four-story Medical Office Building that will provide community members convenient access to expert care.

• AdventHealth Riverview will offer a wide range of health care services which includes emergency, cardiovascular, digestive, urology, orthopedic and women's care.

The role you'll contribute: The Senior Marketing Manager position serves as a leader and collaborator with responsibility for the creation and execution of strategic, integrated marketing campaigns that build brand awareness, grow consumer brand preference, and increase volumes and market share for AdventHealth Riverview.

The position collaborates with corporate, division and hospital marketing team members to create and execute marketing initiatives for key service lines. The position also serves as a brand ambassador to build and managing community relationships and requires a strategic, hands-on relationship builder with an analytical mindset and the reputation for getting things done.

The Senior Marketing Manager develops consumer volume-driving strategy to grow volumes and build consumer loyalty through various communication vehicles such as advertising, social media and paid media and works collaboratively to align with hospital marketing efforts, communications, growth strategy, physician relations and business development. Manages advertising strategies and tactics to competitively differentiate, build market preference and grow market share through the hospital's branded services and measure KPI's including ROMI. Ensures advertising strategies are implemented within specified budgets and timeframes.

The value you'll bring to the team:

• Develops and executes strategic marketing plans and budgets to meet established branding, volume, market share and service line goals. Develops plans to meet goals with return on investment tracking mechanisms to ensure success.

• In collaboration with Executive Director, develops and manages the marketing operating budget for the hospital.

• Serves as the hospital leader in working knowledge of the competitive landscape. Maintains a strong working knowledge of competitors, technology and new physicians in the market. Communicates updates on regular basis to leadership and other stakeholders.

• Has a strong understanding of market research related to local area and key service lines. Works closely with market research and service line leadership teams on market analysis and reporting to support marketing strategy development, consumer and physician information.

• Responsible for creation and development of content for hospital programs/service lines including background, research information, content and copy, timelines and deadline management.

• Develops on-brand key messaging and collaborates with division creative services team and agency of record for creative execution, production and media placement of all marketing communication vehicles.

Qualifications

The expertise and experiences you'll need to succeed :

• Bachelor's degree in Marketing, Public Relations, Business, Communications, Advertising, Healthcare Administration or related field.

• Minimum of seven (7) years' experience and proven track record in strategic and integrated marketing communications that includes management of key functions including: strategic marketing and planning, brand strategies, advertising and promotional plans, revenue growth strategies, agency relationships, community partnerships.

• Minimum of two (2) years of management experience with proven track record of leading and managing a team for results.

• Experience working in a healthcare marketing, advertising agency or strategic and integrated marketing role is required.

• The role is responsible for leading people, programs or projects, executing marketing, volume, brand, communications and consumer-driving strategies.

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances. The salary range reflects the anticipated base pay range for this position. Individual compensation is determined based on skills, experience and other relevant factors within this pay range. The minimums and maximums for each position may vary based on geographical location.

Category: Marketing & Communications

Organization: AdventHealth Riverview

Schedule: Full-time

Shift: 1 - Day

Req ID: 24006214

We are an equal opportunity employer and do not tolerate discrimination based on race, color, creed, religion, national origin, sex, marital status, age or disability/handicap with respect to recruitment, selection, placement, promotion, wages, benefits and other terms and conditions of employment.