Senior Marketing Data & Automation Analyst

The Senior Marketing Data & Automation Analyst is a remote position for our RedWeek brand. RedWeek is a leading brand in the travel industry, known for its online marketplace for timeshare rentals and resales. RedWeek is part of the arrivia suite of brands. At RedWeek, we're pioneering the future of online marketplaces, connecting buyers and sellers in dynamic ways.

The Senior Marketing Data & Automation Analyst is a senior-level individual contributor responsible for managing and optimizing the company's marketing automation system, translating digital performance data into meaningful insights, overseeing the day-to-day operations associated with managing vital marketing data, and ensuring the proper setup and management of software tags and software integrations. This role requires proficiency in marketing automation, data analysis, digital marketing strategies, and a strong understanding of software tag management systems.

Responsibilities:

• Marketing Automation & Data Analysis:

• Plan, design, build, test, deploy, and optimize program logic and systems within our primary marketing automation tool Marketo.

• Evaluate and improve HTML/CSS for email templates and assess integration with CRM/database.

• Analyze marketing data to optimize data enrichment flows, segmentation, and reduce manual tasks.

• Create and manage marketing campaign dashboards using Google Dashboards (aka Looker Studio).

• Design, develop, and deliver data-powered solutions, including problem definition, data acquisition, data exploration, and visualization.

• Digital Performance Optimization:

• Has in-depth expertise with tools (ideally Tealium and Google Analytics), but if they have a strong understanding of Google Tag Manager and Attribution Tracking we can help them get acclimated to learn how to use Tealium.

• Collaborate with performance marketing teams to optimize digital user experience and personalization using real-time rules and technologies.

• Build testing and optimization plans based on hypotheses and perform post-conversion optimization analysis.

• Integrate new software such as SMS, Google Ads, Facebook Ads, or other channel systems within the marketing environment.

• Software Tag Setup and Management:

• Implement and manage software tags for tracking and analytics across various digital platforms.

• Ensure accurate data collection by maintaining and troubleshooting tagging issues.

• Collaborate with IT and web development teams to integrate tagging solutions into the company's digital infrastructure.

• Reporting and Analysis:

• Develop and maintain regular reports on marketing performance metrics.

• Analyze data trends and provide actionable insights to improve marketing strategies.

• Present findings to stakeholders and recommend data-driven decisions for marketing initiatives.

Requirements:

• 4+ years of marketing automation experience, with expertise in Marketo.

• 4+ years of experience in digital marketing analysis, A/B testing, and website optimization.

• Proficiency with data mining, statistical analysis, and data visualization tools.

• Strong proficiency with Microsoft Excel, Word, PowerPoint, and analytical software like Google Analytics.

• Bachelor's degree in Marketing, Data Science, or related field; Master's degree preferred.

• Knowledgeable in writing/editing HTML/CSS mobile responsive email templates and able to work with tools like ChatGPT to refine Javascript and/or JSON code.

• Exceptional communication skills, both written and verbal, and the ability to communicate complex data in a simple, actionable way.

• Highly organized, self-motivated, and able to manage a high volume of work with conflicting priorities and deadlines.

Additional Benefits:

• Exclusive Employee Travel Rates on Cruises, Resorts & Hotels, Tours, Car Rentals

• Medical Health Insurance

• Dental & Vision Coverage

• 401K Plan

• Long Term Disability & Life Insurance

• Pet Care Insurance

• Legal Insurance

• Flexible Spending Accounts (FSA)

• Employee Assistance Program

• Dedicated Employee Enrichment & Recognition Programs

• Special Local, Dining and Merchandise Offerings