Senior Marketing Data Analyst

Description

Tyler Technologies is looking for a Senior Marketing Data Analyst in Plano, TX to perform the following job duties:

Organize, sort, and filter data to measure and report on the performance of the Marketing organization using dashboards, reports, etc. Work closely with Manager, and marketing leaders to help track, measure, and optimize marketing initiatives across multiple channels and campaigns.

Measure the performance and effectiveness of all lead generation activities across inbound/outbound channels to analyze marketing influence on generating opportunities and make recommendations based on findings. Collect and analyze data to distinguish patterns, recognize trends, and develop models from past data to segment and score leads. Handle an array of ad hoc requests from the team, including building custom reporting, validating and generating standard KPIs, building Web Analytics reports as needed.

Assist in driving marketing data infrastructure for the Reporting Automation platform including scoring, multi-touch nurture, segmentation/profiling etc. Partner with IT team and assist with building automated processes to extract data from multiple marketing inbound and outbound channels using ETL tools/APIs to enable report automation. Assist with building automated processes to enhance data attributes/perform data cleanup and transform data.

Works with subject matter experts across the organization to understand data sources, data errors, and validate outputs. Handle ad hoc requests from the team such as QA'ing data, analyzing data oddities etc. Must work in office at least 3 days a week.

The position requires a Bachelor's Degree in Information Systems, Data Science, Math, Economics or Engineering or closely related field or foreign equivalent and 3 years of related work experience including at least 2 years of experience in processes supporting analytics for Marketing/sales functions. Other experience: working with BI tools such as Power BI, Tableau, or others; modern integration and data warehouse methods like Azure Data. Knowledge of databases such as SQL Server or Oracle SQL; web analytics tools such as Google Analytics or Adobe Analytics and backend data from these tools; software development principles with tools like Java/JavaScript.

Please send resume to Attn: HR, Tyler Technologies, 5101 Tennyson Pkwy, Plano, TX 75024 or apply here: https://www.tylertech.com/careers/job-openings. Please refer to #PK24 in your cover letter.

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