Senior Marketing Coordinator - Digital Marketing - Washington D.C., USA

THE COMPANY

MPOWER's borderless loans and scholarships enable students from around the world to realize their full academic and career potential by attending top universities in the U.S and Canada.

As a mission-oriented fintech/edtech company, we move extremely quickly and leverage the latest technologies, global best practices, and heavy analytics to tackle one of the biggest challenges in financial inclusion. We're backed by over $150 million in equity capital from top global investors, which enables fast growth and provides our company with financial stability and a clear path to an IPO over the coming years.

Our global team is composed of former management consultants, financial service and technology professionals, and other experts in their respective fields. We work hard, have fun, and believe strongly in our cause. For us, MPOWER's mission is personal.

As a member of our team, you'll be challenged to think quickly, act autonomously, and constantly grow creatively in an environment where fast change and exponential growth are the norm. Ideation and implementation happen very quickly. We value feedback and emphasize personal and professional development by providing the resources you need to further your skills and grow with the company. MPOWER is committed to cultivating your strengths and curiosity and helping you make an immediate impact.

MPOWER has been named one of the best fintechs to work for by American Banker for the past 5 years in a row. We are honored to be nominated by multiple agencies and publications for our leadership in Tech, diversity and social impact. We pride ourselves on being a "growth company for grown-ups," where there are no pool tables but rather great health, education, and maternity/paternity benefits instead. Our team diversity has been recognized as well; we're one of the most diverse workforces in the world in terms of nationality, gender, religion, age, sexual orientation, and educational background.

THIS IS A FULL-TIME POSITION BASED IN WASHINGTON D.C.

THE ROLE

As a Senior Marketing Coordinator, you will develop impactful short-form advertising copy across MPOWER's digital marketing operations including but not limited to email marketing, performance marketing and social media. The ideal candidate possesses superior writing skill and is comfortable communicating with a global audience. Your responsibilities will include:

• Driving lead acquisition from digital marketing channels through the creation of high-quality, engaging content

• Nurturing MPOWER's international student community by spearheading content creation for monthly newsletters and live events

• Refining and elevating content, ensuring alignment with campaign objectives and brand vision

• Analyzing campaign performance metrics and providing actionable insights for continuous improvement

• Implementing continuous learnings to improve content quality, as well as efficiency and speed of delivery

THE QUALIFICATIONS

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field

• 3-4 years of agency experience, experience in graphic design is a plus.

• Familiarity with content creation in financial services, consumer finance, or a similar industry is a must

• Superior communication, presentation, and facilitation skills with the ability to coordinate multiple campaigns across different marketing channels

• Experience in data tools (SEMRush, Google Analytics, etc) is strongly preferred

• Excellent organizational skills and ability to manage multiple projects simultaneously

• A data-driven approach that is closely aligned with the MPOWER mission and driving impactful results that reach students around the globe

A passion for financial inclusion and access to higher education is a must, as well as comfort working with a global team across multiple time zones and locations!

In addition, you should be comfortable working in a fast growth environment, meaning a small agile team, fast-evolving roles and responsibilities, variable workload, tight deadlines, and a high degree of autonomy.