Anixter is a Fortune 500 company and a leading global supplier of communication and security products and electrical and electronic wire and cable. Our high-performing team works closely with customers and the community to better understand their business challenges specify cost-saving solutions and make informed purchasing decisions around technologies, applications and relevant standards. Please view our video for more information about Anixter.
Anixter offers competitive salary and a bonus program to reward your results. We are known for our exceptional training and on-going development programs to support your career growth including a tuition reimbursement. We provide our employees excellent benefits including medical, dental, 401(k) with employer match, and additional company provided retirement benefits.
Senior Marketing Content Manager - Position Description
We are looking for an experienced Senior Marketing Content Manager to lead the development and optimization of strategic content for integrated multi-channeled marketing campaigns. While the primary function of this role is to create compelling written content for a variety of marketing channels, the ideal candidate will possess the broad skills and experience necessary to actively support all stages of a campaign, including strategic planning, project management, creative collaboration and results reporting. Understanding of digital platforms, such as Eloqua, and online best practices in order to optimize content are strongly desired.
Working collaboratively with the customer solutions and category management teams, you will identify and prioritize campaign and content strategies to drive demand generation and brand awareness to external audiences through creative, commercial-focused writing for various platforms, including email, web pages, brochures, PPTs and video scripts. You will collaborate with the production team to optimize and execute your written content to meet on-time roll out deadlines. You will also collaborate with internal functions (Learning and Development, Internal Communications) to share goals and messaging and partner to develop sales enablement strategies for the respective campaigns for worldwide rollouts.
Successful candidates will possess a passion for storytelling, and be self-motivated, detail oriented, results-driven and eager to grow and learn in a fast-paced team environment. Reporting into the Content Director, this leadership position includes direct supervision of junior Marketing Content Managers.
This is a great opportunity for a creative, analytical leader who is looking to showcase their talents and grow within a global company.
Primary Responsibilities Include, But Not Limited To:
Ownership of campaign messaging formulation through a standardized marketing plan and partnering with internal resources on the delivery of that campaign internally and externally
Development and implementation of marketing campaigns across multiple channels with a strong focus on content development and digital execution, including email marketing, social media, content marketing, and more.
Setting up and leading messaging discovery and strategy calls with subject matter experts and key stakeholders
Leading the creation of compelling print and digital marketing content to convey the value of our solutions to targeted audiences
Creating and promoting a library of rich thought leadership content that attracts a qualified audience to our owned properties (including digital posts, ads, whitepapers, , reports, webinars, infographics, etc.).
Creating and managing nurturing campaigns to generate new leads and increase adoption of current users.
Leading the creation of integrated marketing strategies for strategic supplier partners, including audience segmentation, marketing tactics, and media mix recommendations.
Working with the analytics team to set measurement goals and metrics and set follow up timelines to gather analytics on marketing performance and results.
Reporting on the data and trends to campaign stakeholders.
Maintaining brand standards to ensure consistent branding and messaging.
Supporting the continual optimization of marketing and creative process to ensure maximum efficiency and productivity.
Providing leadership and editorial guidance to members of content and creative teams.
Training, mentoring and managing direct reports to help them develop in their roles and meet their objectives
Qualifications And Skills
Proven experience in creating marketing plans and integrated marketing strategies to drive tangible results
Experience developing compelling content across a variety of internal and external marketing channels, as well as developing creative briefs for design teams
Experience working with digital media and social marketing platforms as well as online search strategies
Experience working with web content and marketing automation systems, Eloqua experience a plus
Ability to proactively establish and maintain effective cross-functional working team relationships with all departments.
Ability to quickly grasp complex technical and business concepts and express them in clear language
Ability to understand marketing data and analysis while developing plans to adjust tactics from these insights
Demonstrated project management skills and proven ability to deliver results in a fast-paced, deadline-oriented environment
Understanding of solution-selling approach into targeted vertical markets
Familiarity working directly with sales teams and sales leadership
Exceptional verbal and written communication skills
A proactive approach to problem identification and resolution
Managerial skills managing and motivating a team of content professionals
A passion for marketing, demand generation and data-driven decision making with a desire to grow and learn
Our founders developed the Blue Book more than 40 years ago to present the beliefs and ethos that define our business style. While we have grown and changed dramatically since we were established in 1957, one thing has remained constant: our commitment to the values presented in the Blue Book. You can review The Blue Book here.
Anixter is an Equal Opportunity and Affirmative Action Employer; Minority / Female / Disabled / Veteran. We require all of our employees to perform work in an ethical manner and uphold a culture of honesty and ethics at all times.
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