Senior Marketing Consultant, Provider Channel Marketing - Telecommute

Unitedhealth Group Inc. Eden Prairie , MN 55344

Posted 1 week ago

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)

You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

  • Responsible for developing, driving and implementing provider channel marketing strategy and programs, and for developing and overseeing the marketing plan for the provider channels

  • Designs and implements channel campaigns in order to expand market share and pursue aggressive growth targets

  • Utilizes data and provider insights to provide recommendations to drive channel distribution and market share

  • Responsible for leadership of large scale sales associate resources that engage with providers. Leads and manages of CRM provider sales associate application

  • Oversees day to day provider channel operations across geographies

  • Develops campaign strategy and branding to create and maintain high levels of provider engagement and to drive conversion, as well as card and Rx utilization

  • Reviews results of marketing programs, analyzes and suggests course corrections and/or opportunities. Measure ROI and KPIs and determine investment in initiatives on a daily basis

  • Monitors competition and deliver effective strategies and tactics to drive performance

Required Qualifications:

  • BA/BS

  • 3 years of Marketing or Sales experience with Healthcare providers, such as physician offices and hospital systems

  • 3 years in healthcare B2B marketing roles

  • Experience in fast-paced, complex project management, and an ability to juggle shifting timelines and priorities

Preferred Qualifications:

  • Experience in healthcare B2C marketing roles

  • Experience in end-to-end marketing campaign processes

  • Pharmaceutical sales management experience

  • Physician-related marketing experience

  • Demonstrates superior intellectual capacity and sound judgment to lead in changing and ambiguous environments; comfortable working in a highly-matrixed organization; ability to build relationships with people from diverse areas of the organization flawless delivery

  • Brings fresh ideas and new thinking to the management teamviews change opportunistically; energized and passionatecan persuasively sell ideas and concepts across an organization

Careers with OptumRx. We're one of the largest and most innovative pharmacy benefits managers in the US, serving more than 12 million people nationwide. Here you'll fill far more than prescriptions. As a member of one of our pharmacy teams, you're empowered to be your best and do whatever it takes to help each customer. You'll find unrivaled support and training as well as a wealth of growth and development opportunities driven by your performance and limited only by your imagination. Join us. There's no better place to help people live healthier lives while doing your life's best work.(sm)

  • All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.


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Senior Marketing Consultant, Provider Channel Marketing - Telecommute

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