Senior Marketing Communications Coordinator

Available Title(s):

1342-NN_ADMINPRO - Marketing/Promotions Coordinator Senior, 1342-YN_ADMINPRO - Marketing/Promotions Coordinator Senior

Business Title:

Senior Marketing Communications Coordinator

Employee Type:

Admin. Professional

Time Type:

Full time

Position Term:

12 Month

Position Details:

Summary of Duties:

The Senior Marketing Communications Coordinator is responsible for leading, developing, implementing, and supervising others in the creation of marketing plans and strategies, developing and coordinating marketing tools and research, and promoting the Elson S. Floyd College of Medicine through earned, owned and paid media strategies.

This role leads and manages strategic marketing and campaigns for units and departments across the college, leads development and editing of marketing and PR materials, and supervises college-driven messaging and content; leads social media strategy, planning and development across social media channels; creates and leads website development and content; manages internal communications strategy and channels; and strategizes and develops presentations and other promotional materials. Manages public relations support including development of editorial calendars, media contact lists, pitch story ideas, press release development, and media tracking; coordinates market research efforts and analytics; manages outbound communications and analytics using divisional customer relationship management (CRM) tools.

Essential Job Functions:

25% Develops marketing strategies, campaigns, and initiatives.

20% Communications and Public Relations

20% Social Media

15% Marketing Planning and Research

15% Budget Management and Supervision

5% Other

Required Qualifications: A Bachelor's degree in marketing, public relations, communications or related field AND three (3) years of professional level experience in marketing, promotional or related work. Any combination of relevant education and experience may be substituted for the educational requirement on a year-for-year basis.

Additional Requirements:

• Experience working with Microsoft Office Suite (Word, Excel, Powerpoint, etc).

• Experience with web/HTML, e-mail marketing tools, presentation software, social media channels, and Google Analytics.

• Strong proofreading skills and attention to details.

• Demonstrated experience in developing marketing and communications plans, assessing and analyzing outcomes, and researching new market strategies and solutions or related work.

• Ability to work a flexible schedule including evenings and some weekends.

• Valid drivers license and ability to drive for work purposes.

Preferred Qualifications:

• Master's degree in a relevant field.

• Experience working in a higher education or similar institutional setting.

• Advanced degree in marketing, public relations, communications, or other related field.

• Demonstrated successful marketing and promotion experience in healthcare, education, or other related field.

• Demonstrated ability to initiate and complete projects independently and with specific deadlines.

Additional Information:

Area/College: Elson S. Floyd College of Medicine

Department Name: Communications & Marketing

City, State, Zip: Spokane, WA 99202

Department Link: https://medicine.wsu.edu/

Monthly Salary: Minimum: $4,508.70, Midpoint: $5,635.88 , Maximum: $6,763.06; commensurate with qualifications and experience.

In accordance with RCW 49.58.110, the above salary reflects the full salary range for this position. Individual placement within the range is based on the candidate's current experience, education, skills, and abilities related to the position.

Successful candidates typically begin up to mid-point of the salary range. For more information regarding Administrative Professional (AP) Compensation at Washington State University (WSU), please visit the following website: https://hrs.wsu.edu/managers/classification-compensation/ap-compensation-structure/

WSU offers a comprehensive benefits package which includes paid sick and vacation leave; paid holidays; medical, dental, life and disability insurance package for employees and dependents; retirement; deferred compensation and optional supplemental retirement accounts.

For a more detailed summary of benefits offered by WSU for AP staff visit: https://hrs.wsu.edu/wp-content/uploads/2024/01/2024-Benefit-Overview-for-Faculty-and-AP-1.pdf.

Find total compensation information here: https://hrs.wsu.edu/managers/recruitment-toolkit/total-compensation/

Overtime Eligibility: To be determined based upon negotiated salary.

FTE: 100%

This is a Permanent position.

Screening & Posting Close Date: The screening of applicants begins May 31, 2024. Applicants must submit their completed application by June 7, 2024 at 11:59 p.m.

Background Check: This position has been designated by the department to require a background check because it requires access to children or vulnerable adults as defined by RCW 74.34, engages in law enforcement, requires security clearance, interacts with WSU students in a counseling or advising capacity, has access to personal identifying and/or financial information, unsupervised access to university buildings/property, or other business-related need. A background check will not be completed until an initial determination of qualification for employment has been made.

Application Instructions:

Applicants must upload the following documents to their online application.

• Resume (required)
• Cover Letter (required)

External candidates, please upload all documents in the "Resume/CV" section of your application. Internal candidates, please upload all documents in the "Resume/Cover Letter" section of your application.

Documents may be submitted in one file or separate files. Applicants are encouraged to upload as a PDF if possible. Application materials should clearly communicate how the applicant meets all required qualifications and additional requirements.

Applicants will be requested to provide contact information for professional references within the online application.

WASHINGTON STATE UNIVERSITY IS AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EDUCATOR AND EMPLOYER. Members of ethnic minorities, women, special disabled veterans, veterans of the Vietnam-era, recently separated veterans, and other protected veteran, persons of disability and/or persons age 40 and over are encouraged to apply.

WSU employs only U.S. citizens and lawfully authorized non-U.S. citizens. All new employees must show employment eligibility verification as required by the U.S. Citizenship and Immigration Services.

WSU is committed to providing access and reasonable accommodation in its services, programs, activities, education and employment for individuals with disabilities. To request disability accommodation in the application process, contact Human Resource Services: 509-335-4521 (v), Washington State TDD Relay Service: Voice Callers: 1-800-833-6384; TDD Callers: 1-800-833-6388, 509-335-1259(f), or hrs@wsu.edu.