Senior Marketing Analyst

Vistaprint Waltham , MA 02154

Posted 2 months ago

As a member of Vistaprint's Channel Analytics Team, you will perform detailed analyses of advertising activities to optimize Marketing ROI while maintaining a great experience for our target audiences. This detail oriented professional will work closely with marketers to understand business needs, translate business needs into an actionable measurement plan, and deliver insights and recommendations.

What you'll do:

  • Data Exploration, Visualization, and Dashboarding. Identify trends and drivers, perform exploratory data analysis and present views that will provide visibility into business performance.

  • Testing and Measurement. Design and execute sophisticated A/B and multivariate tests to optimize the customer experience and maximize sales; analyze results to provide insights and recommendations to the business.

  • Data Analysis and Modeling. Identify opportunities to drive marketing efficiency in Search, Social Media, and other digital advertisements. Improve the customer experience, acquire valuable customers, and drive repeat shopping behavior.Incorporate advertising data, transactional history, and website activity into multivariate analyses and statistical models.

How you'll be measured:

  • Drive insights. Solve challenging business problems, learn new tools and techniques, work through the data, and find the meaningful insights that will help improve our business.

  • Partner and communicate. Work closely with marketers and other project stakeholders to frame the learning agenda and communicate actionable findings.

  • Deliver results. Utilize strong organization skills and attention to detail, and effectively manage projects supporting multiple business initiatives.

What we're looking for:

  • A strong orientation for data and technology. You are proficient in programming including experience with SQL, R, or Python.

  • A passion for data. You are comfortable with exploratory analysis and statistical techniques, and are driven to find meaningful patterns and trends in the data. Experience with data visualization tools such as Tableau or Looker is a plus.

  • A resourceful and driven problem solver. You enjoy and have demonstrated ability to tackle complex problems, draw inferences from data, and use your analysis skills and business acumen to identify solutions. You have excellent organizational skills, strong attention to detail and the ability to effectively manage projects supporting multiple business partners.

  • An insightful person. You know how to come up with meaningful conclusions and recommendations based on data.

  • Experience and relevant skills. You have 3-5 years of experience in Analytics and a bachelor's in Economics, Maths, Statistics, Computer Engineering or other relevant field. Digital Marketing experience desirable. Master's degree a plus.

A few reasons you might love it:

  • You'll grow and learn a lot. You will be exposed to a wide range of projects and have the opportunity to solve a diverse set of problems.

  • You'll have the opportunity to make a difference. You'll be working on projects that have a real impact on decisions in our growing company.

  • You'll love your colleagues and teammates. You will work with people around the globe who are as energetic, smart and as driven as you are

Vistaprint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.


Nearest Major Market: Waltham

Nearest Secondary Market: Boston

Job Segment: Medical, Engineer, Advertising, Database, Marketing, Healthcare, Engineering, Technology

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Senior Financial Planning Analyst

Wolters Kluwer

Posted 3 days ago

VIEW JOBS 12/4/2019 12:00:00 AM 2020-03-03T00:00 Wolters Kluwer/Clinical Effectiveness is currently seeking an individual who will help to facilitate the corporate financial planning process as a Senior Financial Planning Analyst. Ideally, this position is in the Waltham, MA office, but we may consider candidates who are willing to work out of our Chicago, IL office. This person will partner with the business to facilitate planning discussions and activities to help meet the goals of our growing business. Responsibilities include supporting the monthly financial reporting and analysis function, forecasting specific areas within our global business, and ad-hoc data and financial analysis on a need be basis. This position is expected to drive better financial insight and analysis into our key operational areas while driving greater financial controls and leadership for the organization. Key Responsibilities: * Partner with key operational leaders, both within CE, its business units, and within WK Corporate, becoming subject matter expert for global operating expenses, including corporate allocations. * Support the month-end financial reporting process. This will consist of preliminary report generation to ensure accurate closing of monthly financials and post close in-depth financial reporting. * Help prepare, review and maintain monthly and quarterly financial projections. * Provide operational and business insight for key metrics across multiple functional areas. * Analyze, track and report all costs associated with internally developed software projects to ensure each project is on time, budget, and in compliance with corporate policy. * Lead strategic initiatives that drive growth and operational improvements. * Foster cross-functional relationships and assist in ad-hoc analyses of complex business issues. * Various ad-hoc projects Qualifications: * Bachelor's degree in Accounting or Finance or equivalent experience. * 5 + years of corporate FP&A experience. * Self-starter with a demonstrated ability to dr Wolters Kluwer Waltham MA

Senior Marketing Analyst