Senior Marketing Analyst

Veriforce is a recognized leader in delivering supply chain risk management and compliance solutions that help bring workers home safe each day across multiple industries. Our SaaS-based contractor management and compliance software solutions, along with our standardized safety training programs, empower leading organizations to drive safety and compliance down to the worker level and more effectively mitigate supply chain and regulatory risk. With the industry's largest safety and compliance network - comprised of 3200+ hiring clients, 80,000+ contractor companies, 7,000+ accredited safety trainers and authorized evaluators, and over 1.5 million individual workers - Veriforce is relied upon for innovative risk management solutions that help connect safety-conscious companies with a safe and qualified third-party workforce and make job sites safer, more productive, and more efficient.

The Senior Marketing Analyst will serve as a strategic partner, blending technical expertise with advanced analytical skills to drive business insights and strategies. This role is pivotal in designing and executing a comprehensive data strategy, delivering sophisticated analytics, and providing actionable recommendations to support revenue growth, identify market opportunities, and understand customer behavior.

Responsibilities

• Analytics and Insights: Analyze data to answer key business questions about revenue, market opportunities, and customer behaviors.

• Business Insights: Provide actionable insights that drive business improvements and strategic decisions.

• Data Strategy: Develop and implement strategies for managing and using data effectively.

• Data Hygiene: Ensure data in Salesforce and other systems (e.g., CRM, ERP, and marketing automation platforms) is clean, accurate, and enriched for reliable use.

• Dashboard and Reporting: Create dashboards and reports in Salesforce to help executives understand key metrics.

• Campaign Analysis: Evaluate the success of marketing campaigns and suggest ways to improve them.

• Customer Segmentation: Help categorize customers and prospects to better target marketing efforts.

• Competitive Analysis: Study competitors and industry trends to inform strategic decisions.

• Data Collaboration: Work with various teams to ensure we have the right data for decision-making.

• Data Processing: Extract and process data from multiple sources to support marketing activities.

• Automation and Scalability: Identify ways to automate reports and make them scalable for future needs.

Qualifications and Skills

• Educational Background: Bachelor's degree in a quantitative discipline such as Mathematics, Statistics, Economics, or a related field.

• Professional Experience: 5+ years of experience in a Marketing Analyst, Commercial Analyst, or related role, supporting marketing and sales teams.

• Technical Proficiency:

• Proficient in analytics tools such as Salesforce, Google Analytics 4, Looker Studio, Google BigQuery, and PowerBI.

• Experienced with email marketing measurement tools, A/B testing/multivariate testing, and social media analytics.

• Advanced SQL skills with experience querying large datasets.

• Analytical and Critical Thinking:

• Exceptional critical thinking and quantitative reasoning skills.

• Strong problem-solving abilities.

• Capable of translating complex analysis and insights into effective business strategies.

• Communication and Storytelling:

• Powerful narrative skills to succinctly and effectively tell stories through data.

• Ability to relate analytical insights to business stakeholders in a compelling manner.

Attention to Detail:

• Strong analytical skills with a keen eye for detail.

• Ability to collect, organize, analyze, and disseminate significant amounts of information accurately and efficiently.

Here are just a few of the great reasons you should join our team!

• We are mission-focused and mission-driven to help bring worker home safe every day. Our training products and compliance platform help keep workers safe.

• Work with a global team! We have colleagues and customers across North America and overseas.

• Veriforce is a great place to work! Our leaders and teams cite culture as one of the top reasons this is a great place to work.

• Veriforce provides

• 100% paid employee medical and dental insurance

• Monthly contributions to Health Savings Accounts

• A 401(k) match that is immediately fully vested

• Outstanding time off benefits

• Paid time off for volunteer activities

All job offers will be contingent on successful completion of a drug screen and background check.