Senior Marketing Analyst, Social & Display

Gohealth Chicago , IL 60602

Posted 2 months ago

GoHealth has an ambitious mission: to improve the health care system in America. Achieving this mission relies on hiring and developing great people, which is why our team is our top priority. We encourage employees to do their best work through innovation and risk taking. Our environment is fun yet constructive, thanks to leaders whose doors are always open. And most importantly, we'll never stop investing in you and your career.

The GoHealth Marketing team engages with millions of current and potential GoHealth customers with the goal of growing their satisfaction and usage of the GoHealth agency. The customer acquisition team is looking for a Social and Display Advertising Analyst to report to the Director of Digital Marketing. In this role, you will work closely with the rest of the digital marketing team, our optimization team and our external agency partners in order to increase the size and profitability of our social and display campaigns.

Responsibilities:

  • Work with Director of Digital Marketing to maintain and grow existing advertising accounts, driving scale and profitability by optimizing the following:

  • Manage and optimize audience structure Harness our customer data as well as 1st and 3rd party targeting options available on various platforms to identify and hone in on key consumer segments.

  • Continuously A/B test ad creatives across multiple formats to maximize top-of-funnel ad engagement - Single image, carosuel, video, interactive flash ads, etc.

  • Analyze performance data across entire funnel from ad impression to sale and identify potential areas for optimization or testing.

  • Bid accounts to maintain target margin thresholds by leveraging ROAS data and various spend reporting dimensions.

  • Stay abreast of social and display advertising landscape research and communicate on important industry trends, account beta opportunities, and new platforms to bring on and test.

Qualifications:

  • Bachelors or Masters degree preferred

  • Minimum 3+ years of work experience in social/display advertising, ideally in a performance-marketing environment.

  • Experience working with Facebook Ads, Yahoo Gemini, Google Display Network, Taboola, Outbrain is preferred. Twitter, Youtube, and experience with other programmatic or direct display buys a strong plus.

  • Egotxpert level in Excel a must. In this role you'll continuously use data to inform optimization and growth opportunities.

  • Experience with Google Analytics, Tag Manager, Optimize a plus.

  • MySQL/SQL Server knowledge preferred.

Additional Information:

  • Open vacation policy

  • 401k program with company match

  • Medical, dental, vision, and life insurance benefits

  • Flexible spending accounts

  • Subsidized gym memberships

  • Commuter and transit benefits

  • Professional growth opportunities

  • Casual dress code

  • Generous employee referral bonuses

  • Happy hours, ping-pong tournaments, and more company-sponsored events

  • GoHealth is an Equal Opportunity Employer

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Senior Analyst Loyalty & Insights Direct Marketing

Walgreens

Posted 1 week ago

VIEW JOBS 4/10/2019 12:00:00 AM 2019-07-09T00:00 Job Summary Develops, manages and improves best-in-class direct marketing campaigns and programs that contribute to sales impact and improve the customer experience. Job Responsibilities * Plans and executes strategic programs and direct marketing campaigns from conception through completion that support and drive new and repeat business. * Manages creative components, business input, campaign timing, frequency planning, targeting, and segmentation development for direct marketing campaigns via email, direct mail, and other channels. * Analyzes campaign results and develops recommendations for future improvements. * Identifies and establishes relationships with internal/external partners. * Ensures that problematic issues for key initiatives are tracked, summarized and presented to management. Anticipates and prevents problems and roadblocks before they occur. * Collaborates and shares information cross-functionally to improve workflow processes and operational efficiencies. Interacts with internal and external peers and management to share highly complex information related to areas of expertise and/or to gain acceptance of new or enhanced business solutions/initiatives. * Identifies opportunities and makes appropriate recommendations to improve processes and/or operating efficiencies. May perform as customer advocate. * Works on variable-sized projects and may lead some project work streams as necessary. Ensures project initiatives are completed within budget and on time to meet business units' needs. * Communicates effectively and tailors communications appropriately to different audiences. * Works with internal/external resources to build confidence in partners and build own abilities within area of responsibility. * Mentors less experienced team members. May participate in teaching and training members of the work team. Walgreens, one of the nation's largest drugstore chains, is included in the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc., the first global pharmacy-led, health and wellbeing enterprise. More than 10 million customers interact with Walgreens each day in communities across America, using the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice. Walgreens operates 8,175 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Walgreens omnichannel business includes Walgreens.com. Approximately 400 Walgreens stores offer Healthcare Clinic or other provider retail clinic services. As the neighborhood drugstore and retailer, our goal is to make health and happiness simpler, easier and within reach. And we remain a trusted wellness provider offering convenient access to important health services, such as immunizations and an array of pharmacy services that can help patients improve their health. To our team members, Walgreens represents a unique opportunity to excel in their careers in a welcoming and inclusive environment. We offer the chance to work in a truly supportive environment, and be a part of a progressive organization dedicated to the well-being of our customers, team members and the communities we all call home. Basic Qualifications * Bachelor's Degree and at least 1 year of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis OR High School Diploma / GED and at least 4 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis. * Experience with MS Office Suite. * Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates. * Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions. * Experience collaborating with internal and external resources to develop strategies that meet department goals within budget and established timelines. * Willing to travel up to 10% of the time for business purposes (within state and out of state). Preferred Qualifications * Bachelor's Degree and at least 2 years of experience in the Walgreens' MARP program OR a Bachelor's degree and at least 3 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, pharmacy, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis OR High school / GED and at least 6 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, pharmacy, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis. * Master's Degree OR MBA * Experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives). * Experience establishing & maintaining relationships with individuals at all levels of the organization, in the business community & with vendors. * Experience identifying operational issues and recommending and implementing strategies to resolve problems. * Experience working with SQL and relational databases Apply Save jobSaved Walgreens Chicago IL

Senior Marketing Analyst, Social & Display

Gohealth