Minimum 4 years of experience in a similar role (of which partly in CRM).
Outstanding analytics skills. Deep understanding of SQL for analytics, proven experience with statistical methods in the context of CRM analytics. Experience with Python is a plus.
You are creative, organized, self-motivated and a strong communicator. You enjoy sitting close to the business and making an impact.
You have a good understanding of key marketing concepts (growth projections, campaign success measurement, audience targeting, marketing attribution, customer lifetime value etc.) and demonstrate knowledge of industry trends.
You have some experience working with Salesforce Marketing Cloud and Email Marketing.
You will work across the entire lifecycle function and oversee the entire prospect to customer journey, from onboarding to user activity and retention (onboarding, referral, reactivation, engagement). By doing so, you will be a central stakeholder inside the company on all major lifecycle topics, engaging with many different functions to do so (Data Analytics, Data Engineering, Finance..).
You will be the primary person responsible for providing insight from a huge variety of data and will play a key role in helping the lifecycle team leverage the insight in their ongoing approach.
You help support the Director of Global CRM to define and deliver the customer centric CRM strategy for the group to deliver a step change in performance and effectiveness.
You will join the global Marketing Analytics team, and join the team as the first dedicated lifecycle analyst, to lead this segment. As such, you will collaborate closely with the Director of Lifecycle Marketing to define and execute on the Lifecycle Analytics roadmap.
You will help foster a data-driven and continuous optimisation mindset across the Lifecycle organisation, ensuring that data is at the heart of every decision the teams make.
You will mentor a junior analyst who will support you in your functions.
What's in it for you: