Senior Marketing Analyst, Growth & Acquisition

Pillpack Boston , MA 02298

Posted 2 months ago

At PillPack, we use data to understand our customers and the market dynamics around us. As Senior Marketing Analyst, you will be part of the marketing team supporting our analytical and business intelligence needs to inform business decisions. You will play a crucial role in planning, forecasting, and analyzing performance to enable our team to drive growth efficiently, evolving our marketing campaigns and budget planning process, and hitting our growth targets.

You will work with the Marketing, Finance, Analytics, and Growth teams to leverage internal data, analytics applications, vendor reports, and market insights. You will collect our reporting and forecasting requirements and aggregate, analyze data from different sources. You will interpret and present analytical results to different business stakeholders.

You have a strong quantitative background and previous experience in an analyst role. You are a creative problem solver, and have a passion to work through large amounts of data from different sources to create digestible insights. You'll work with an amazing group of people with a diverse skill set, from growth marketers to data scientists - we all work closely to build the best customer experience imaginable.

We are looking for someone who is passionate about scaling a business and analyzing results, who can demonstrate strong business judgment and is able to prioritize in a fast-paced environment.

WHAT WILL I WORK ON EVERY DAY?

  • Develop and manage growth/forecasting model

  • Help the growth team optimize paid media acquisition, funnel and conversion behavior to hit growth targets

  • Meet with stakeholders to understand analytical needs and define metrics/KPIs/reports

  • Ensure on-time & accurate delivery of regular KPIs, reports and forecasts

  • Design and build analytics tools, dashboards and reports for the marketing team

  • Compile analyses for reports and make presentations to a broad audience, including senior team members, to shape strategic and operational decisions

  • Connect and generate insights out of disparate primary and third party sources

WHAT SKILLS AND EXPERIENCE DO I NEED TO SUCCEED?

  • 2+ years in analyst role

  • Analytically oriented with ability to interpret trends and correlations

  • Strong communication and presentation skills and ability to collaborate with stakeholders at different levels of the organization

  • Demonstrated ability to prioritize and maintain performance level in a fast paced agile environment with changing priorities and deadlines

  • BA/BS degree in Math, Statistics, Computer Science, Finance, or equivalent practical experience

  • Experience with statistical software (R, Stata, SAS, Python or similar) a plus

  • Understanding of core statistical concepts such as hypothesis testing, A/B testing, regression, and confidence intervals

  • Experience writing complex SQL queries

  • Microsoft Excel proficiency, including pivot tables, look up functions and charts

  • Experience with Looker, Tableau or other reporting/BI tools preferred

U.S. Equal Employment Opportunity / Affirmative Action Information

Individuals seeking employment at PillPack are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.


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Senior Marketing Analyst, Growth & Acquisition

Pillpack