Senior Marketing Analyst , Funnel Optimization

Ancestry, Inc. San Francisco , CA 94118

Posted 7 months ago

About Ancestry:

When you join Ancestry, you join our family tree. Backed by history, science, and technology, we're creating a new world of connection, innovation, and understanding. Whether it's reuniting long-lost relatives through DNA or unearthing new family stories from historical records, Ancestry empowers life-changing experiences. With over 20 billion digitized historical records, 100 million family trees, and 15+ million DNA kits sold, Ancestry is bringing the power of personal discovery to people around the world.

Does analyzing customer behaviors and optimizing our customer funnel sound fun to you? If you have excellent analytics skills and are great at communicating business metrics as actionable insights, you should apply for this position.

In this Senior Marketing Analyst role you will help drive Ancestry's success by establishing our funnel optimization reporting and alerting. You will enable business leaders to make key decisions. As a direct to consumer business our website is critical to our success and you will have the opportunity to make a big impact on it in this role.

You will have the opportunity to lead a cross-functional team and collaborate with leaders from different backgrounds at Ancestry. You'll also partner closely with our FP&A and Business Intelligence teams to make sure we can apply our learnings to business planning and forecasts.

So what are you waiting for you? Apply today and join Ancestry's awesome Marketing Analytics team!

What You Will Do

  • Lead analytics efforts for the Funnel Optimization Team and influence key decisions within the customer acquisition/engagement funnel.

  • Answer open-ended questions clearly using data.

  • Create dashboards, reports, and analyses that explain what happened and why.

  • Lead efforts to standardize reporting frameworks and collaborate with cross functional analytics teams.

  • Lead presentations and conversations with Executives clearly articulating insights and recommendations.

  • Determine the right KPIs to answer specific business questions.

  • Clearly communicate funnel metrics and provide recommendations to business stakeholders.

  • Build dashboards and reporting to enable self-serve analytics.

  • Identify and understand various data sources; build tools and services to improve analysis and experimentation throughput, and work with Data Warehouse team to make online and offline data cross platforms available.

  • Perform Ad hoc analysis to promote understanding of customer behavior (eg. pathing & fallout analysis, data mining, etc.); make actionable recommendations.

  • Use excellent technical skills to access information from various structured and unstructured data sources.

  • Initiate and drive data projects, writing clear requirements for our ETL and Development teams.

Who You Are

  • 4-6 years of experience in analytics with 3+ years using web analytics tools like Adobe Analytics/Omniture or Google Analytics.

  • Bachelor's Degree in STEM related field required. Masters in Statistics, Operation Research, Applied Mathematics, Economics, Computer Science, or a quantitative discipline preferred.

  • Using/implementing data tracking for user behavior

  • Advanced expertise with data analysis tools like SQL, Tableau and Excel.

  • Expert in story-building and presentation skills.

  • Has experience working with cross-functional teams (P&T, Finance, Marketing, etc.)

  • Team player with excellent interpersonal skills, self-motivated, energetic, "can-do" attitude in a fast-moving environment.

  • Ability to deal with change and ambiguity with a bias for action.

Additional Information:

Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.

All job offers are contingent on a background check screen that complies with applicable law. For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.

Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means


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