FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, DRAFT, and TVG. FanDuel Group has a presence across 45 states and 8 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, and Scotland.
About the role
We are looking for a Senior Marketing Analyst to measure the effectiveness of Marketing spend across FanDuel Group. The successful applicant will build and manage marketing mix models, and use them to optimize return on ad spend.
What you'll do
Work with agencies, vendors and in-house data engineers to source and manage all the data elements required for marketing mix modelling and channel attribution
Partner with Marketing Tech, CRM and Ad Ops teams to ensure proper tag management
Audit marketing data for quality and completeness, tracking and closing out issues as they arise
Develop and manage mix models to report on effectiveness of campaigns across all our products
Run simulations to inform and optimize marketing spend mix for ongoing and upcoming campaigns, and to address specific questions from Marketing, Finance and Commercial teams
Create tools and models to generate actionable insights on Marketing campaigns
Ad-hoc analytic support Marketing and Commercial teams
Who we're looking for
A minimum of 3 years' experience working in a hands-on analytics or data-centric role, including 2 years measuring Marketing effectiveness
Experience creating and managing models for marketing mix and channel attribution
Familiarity with on and off-line marketing data
Strong project management skills
Strong verbal and written communication skills - demonstrable track record of influencing marketing strategy through your insights
Experience working with teams and colleagues in other countries and time zones
Proficient in SQL, Python and/or R
Interest in Fantasy Sports and/or Sports Gaming
Degree in a quantitative field preferred
What you get in return
Beyond working with such a great team!
An exciting environment with real growth
Contribute to exciting products used by a highly passionate user base
Personal learning and development opportunities
401K with company contribution match
Generous healthcare & value creation share plan
There's more, but we don't want to go on and on!
FanDuel is an equal opportunities employer. Diversity and inclusion in FanDuel means that we respect and value everyone as individuals. We don't tolerate bias, judgment or harassment. Our focus is on developing employees so that they reach their full potential.