Senior Market Research Analyst

Scientific Games:

Scientific Games is the global leader in lottery games, sports betting and technology, and the partner of choice for government lotteries. From cutting-edge backend systems to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We push game designs to the next level and are pioneers in data analytics and iLottery. Built on a foundation of trusted partnerships, Scientific Games combines relentless innovation, legendary performance, and unwavering security to responsibly propel the global lottery industry ever forward.

Position Summary

Job Description

This dynamic individual will work in our global headquarters in Alpharetta, Georgia and will be responsible for assisting in the creation of actionable, innovative analytics and information to drive decision-making for Scientific Games and our customers. They will collaborate across many areas of SG to determine the information needed and the appropriate research to be designed, procured, and completed. Accurate findings from these types of projects will help drive business decisions.

Primary functions include:

• External Customer Research

• Assist with contractual projects

• Coordinate internal data collection activities to client specifications, on time and on budget.

• Proactively contact clients by phone and email to finalize project specifications and provide consultative updates throughout the project life cycle.

• Communicate with Account Lead on study status and any issues

• Work with the Director to ensure project design meets client needs by providing consultation to clients concerning research best practices

• Support existing account relationships to ensure they remain healthy, productive, profitable, and mutually beneficial, with a goal of securing repeat business and achievement of targeted revenues

• Internal Customer Research

• Same as above, except supporting internal SG customers, including product development, marketing, and communication efforts

• Explore innovative research techniques

• Advance SG's leadership position in the industry by bringing to market new and innovative approaches to data collection and research

• Voice of the Customer Research (VoC)

• Capture and generate both quantitative and qualitative VoC insights on all aspects of customer interactions and identify customer pain points, challenges, and obstacles.

• Support Customer Experience team in researching the customer experience, identifying root case issues and mapping customer journeys

• Work with cross-functional teams to identify research questions, and design and manage qualitative and quantitative research efforts to meet the needs of multiple stakeholders, collaborating with stakeholders throughout the process.

• Support projects with external research vendors, ensuring timeline delivery of project deliverables and serve as liaison between external vendors and internal stakeholders.

Qualifications

Experience and Qualifications Needed

• 1-4 years professional experience

• Bachelor's Degree in Marketing, Market Research, or a related field, or 4 years of related experience in lieu of Bachelor's

• Detail-oriented; able to multi-task; strong organizational skills

• Experience with survey design and statistics is ideal

• Experience with SPSS and/or other statistical analysis packages is ideal

• Experience with online survey tool programming and reporting, desirable

• Familiarity with primary segmentation research, a plus

• Proficient in Microsoft Office, particularly Excel and PowerPoint are a must

• Proficient in Tableau

• Superior analytical reasoning, oral and written communication skills

• Experience with primary research such as focus groups, surveys and in-field data gathering, a plus

• Must be comfortable balancing needs of the company and the customer

• Must be well-organized and detail oriented.

• Must be resourceful, persistent, and not afraid to ask questions

• An ability to absorb large amounts of information in a high energy, fast-paced environment

Reacts to change productively and displays a solution-driven approach

Work Conditions

Scientific Games, LLC and its affiliates (collectively, "SG") are engaged in highly regulated gaming and lottery businesses. As a result, certain SG employees may, among other things, be required to obtain a gaming or other license(s), undergo background investigations or security checks, or meet certain standards dictated by law, regulation or contracts. In order to ensure SG complies with its regulatory and contractual commitments, as a condition to hiring and continuing to employ its employees, SG requires all of its employees to meet those requirements that are necessary to fulfill their individual roles. As a prerequisite to employment with SG (to the extent permitted by law), you shall be asked to consent to SG conducting a due diligence/background investigation on you.

This job description should not be interpreted as all-inclusive; it is intended to identify major responsibilities and requirements of the job. The employee in this position may be requested to perform other job-related tasks and responsibilities than those stated above.

SG is an Equal Opportunity Employer and does not discriminate against applicants due to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. If you'd like more information about your equal employment opportunity rights as an applicant under the law, please click here for EEOC Poster.