Senior Manger, Shopper Insights

The Kraft Heinz Company Chicago , IL 60602

Posted 6 months ago

Our Company

The Kraft Heinz Company is revolutionizing the food industry we will be the most profitable food company powered by the most talented people with unwavering commitment to our communities, leading brands and highest product quality in every category in which we compete. As a global powerhouse, Kraft Heinz represents over $26 billion in revenue and is the 5th largest food and beverage company in the world. At Kraft Heinz, to be the BEST food company, growing a BETTER world is more than a dream it is our GLOBAL VISION. To be the best, we want the best best brands, best practices and, most importantly, the best people.

It's a Question of Taste

Do more, be more. Whatever your aspirations, experience something exceptional at Kraft Heinz. We'll give you the freedom to determine your own direction and deliver in your own style. Outperform our expectations and you'll move forward faster than you ever thought possible. Come ready to dream. Come eager to grow.

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Job Description

Job Description

This is a role for someone who craves a global challenge balanced by the desire to be accountable for delivering results in the largest business unit for Kraft Heinz. It is both a strategic and a tactical position. Those that do not want to get their hands dirty or answer tough questions without buying pre-packaged solutions should not apply.

The Senior Manager, Shopper Insights provides insights and recommendations for assigned KHC retailer customers through a mix of primary/secondary research and syndicated data sources. Key objectives of the role include providing thought leadership on big-picture shopper and industry trends, as well as to meet specific research and information needs within KHC and for our customers.

This position works closely with several stakeholders in our Sales, Category Leadership, and Brand/Marketing organizations, providing strategic consultation on business opportunities for each. The Senior Manager, Shopper Insights also provides leadership to improve the productivity and impact of research tools, methods, and processes across KHC.

Responsibilities include:

  • Customizes and localizes industry and KHC insights to create Customer-relevant solutions and sell-in stories, and to inform KHC and highlight opportunities for Customer activation.

  • Provides complete Customer and shopper research project support through identification of appropriate research objectives, design and execution of planned projects.

  • Directs the proper focus and prioritization of research and helps ensure that the right Customer Business team resources are included in the research projects.

  • Ensures that conclusions and recommendations for all research conducted are clearly communicated, bringing conclusions of research studies directly to bear on the Customer business issues and opportunities.

  • Guides the interpretation, use, and implications of consumer, marketplace, and environmental information to improve business decisions and customer knowledge base for future strategic planning.

  • Leads team in development of an annual Customer Situation Assessment and learning agenda that articulates key business issues and opportunities, and the role of shopper, category and customer insights in addressing these opportunities. Responsible for the objectivity and integrity (quantity, quality, timeliness) of insight information.

  • Provide leadership into the development of new, improved and/or more cost effective research tools, method, and process while bringing this new knowledge to bear on the company's business and decision making

Minimum Qualifications

  • Minimum of 4 years consumer research /understanding of primary research expertise

  • Bachelor's degree in Marketing or Business Administration; MBA or MA in Social Science preferred with a concentration in research, marketing, or quantitative analysis.

  • Ability to apply business conclusions and insights to drive business planning and decisions.

  • Skilled in the application of advanced research design, appropriate methodologies, and statistical applications.

  • Skilled in identifying relevant information sources to explore shopper, customer and category business opportunities, and in drawing upon these various information sources to develop compelling communications that enable KHC and Customers to capitalize on business opportunities.

  • Proven analytical, communication, and influence management skills.

  • Personal computer expertise especially with Microsoft Office Excel and PowerPoint.

  • Strong problem solving and analysis skills.

  • Ability to understand category and space management concepts and to integrate these concepts into learning opportunities.

  • Ability to work with category management teams to integrate shopper, category and customer insights into category management initiatives and communications.

  • Direct account selling experience, category and shelf management experience a plus, but not required.

  • Ability to work effectively with customer teams and external customers.

  • Project management skill.

  • Strong personal computer skills and analytical aptitude.

  • Ability to develop and deliver effective presentations based upon actionable insights

Kraft Heinz is an EEO employer Minorities/Women/Vets/Disabled and other protected categories.

Location(s)Chicago/Aon CenterEqual Opportunity Employerminorities/females/veterans/individuals with disabilities/sexual orientation/gender identity

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Senior Manger, Shopper Insights

The Kraft Heinz Company