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Senior Manager/Director, New Market Development

Expired Job

Axogen Alachua , FL 32615

Posted 7 months ago

About AxoGen

AxoGen (AXGN) is a global leader in innovative surgical solutions for peripheral nerve injuries. AxoGen is the only company focused specifically on the science, development and commercialization of technologies for peripheral nerve regeneration and repair. We are passionate about restoring nerve function and quality of life to patients with peripheral nerve injuries by providing innovative, clinically proven and economically effective repair solutions for surgeons and health care providers. Peripheral nerves provide the pathways for both motor and sensory signals throughout the body. Every day, people suffer traumatic injuries or undergo surgical procedures that impact the function of their peripheral nerves. Damage to a peripheral nerve can result in the loss of muscle or organ function, the loss of sensory feeling, or the initiation of pain.

AxoGen's portfolio of products includes Avance Nerve Graft, an off-the-shelf processed human nerve allograft for bridging severed nerves without the comorbidities associated with a second surgical site, AxoGuard Nerve Connector, a porcine submucosa extracellular matrix (ECM) coaptation aid for tensionless repair of severed nerves, AxoGuard Nerve Protector, a porcine submucosa ECM product used to wrap and protect injured peripheral nerves and reinforce the nerve reconstruction while preventing soft tissue attachments, and Avive Soft Tissue Membrane, a minimally processed human umbilical cord membrane that may be used as a resorbable soft tissue covering to separate tissue layers and modulate inflammation in the surgical bed. Along with these core surgical products, AxoGen also offers AcroVal Neurosensory & Motor Testing System and AxoTouch Two-Point Discriminator. These evaluation and measurement tools assist health care professionals in detecting changes in sensation, assessing return of sensory, grip, and pinch function, evaluating effective treatment interventions, and providing feedback to patients on nerve function. The AxoGen portfolio of products is available in the United States, Canada, the United Kingdom, and several other European and international countries.

AxoGen maintains its corporate offices in Alachua, Florida.

AxoGen provides a great work environment that includes a fast-paced innovative team with a strong commitment to restoring quality of life to patients with nerve injuries.

Position Summary

The Senior Marketing Manager is a key marketing position and will have responsibility for Multi-brand management and strategy with a goal to grow the Company's business and strengthen its position through the promotion of the portfolio in a new application and surgical technique. Responsible for leading the development distribution and implementation of hospital and practice focused marketing communication tools. Specifically, the position will be required to develop strategies and execute tactics that align to our sales and marketing goals, develop and maintain relationships with key decision makers in the medical practices and affiliated hospitals, maintain awareness of the competitive landscape, assume responsibility as the marketing team leader on new market development and project teams, and provide input on market expansion opportunities. The position will report to the Director of Marketing, Market Development.

Job Responsibilities:
The specific duties of the Senior Marketing Manager include, but are not limited to, develop ing synergies with AxoGen's Marketing team, Sales leadership, Marketing Consulting firm/s, and Marketing Communications, leading to the production of materials for AxoGen's expansion into a new application and surgical technique. Work with the Sales Force Effectiveness Team to build-out and assist in training the broader sales teams on needs and objectives to execute the strategy to enter this new application, whilst providing voice of customer feedback from all channels. Manage, monitor, and measure the process and success of overall execution. Ensure that the marketing messages are compelling and further the market expansion into this new application with a focus on the image and brand. A high level of leadership, creativity, resourcefulness, and management of multiple concepts, projects, and time lines must be applied regularly.

  • Uses multi-channel approach to create marketing collateral for both private practice physician groups, surgeons and hospital customers that may include public relations, media pitching, advertising, digital marketing campaigns, social media, Internet, events, consumer outreach, search engine optimization, etc.

  • Assists the sales team in training on the application, tracking metrics and supporting their implementation into new markets.

  • Position reports to the Director of Marketing, New Market Development, and works closely with Business Analytics, Marketing Programs Director and the Marketing Communications manager, to design consumer communication materials, including media pitches, Q&A documents, brochures, videos, etc. for our Practice Enhancement Programs, as well as the process to implement and monitor.

  • Develop and execute marketing communications related to sales collateral creation, company website, conferences and education events.

  • Partner with sales leadership to understand market feedback and field training/messaging needs and deliver solutions to meet those needs.

  • Handles need identification, creation, editing, writing, and reviewing marketing materials, including submission for copy review process.

  • Establishes metric measures, collecting data, reporting results, and managing return on investment for programs.

  • Manages associated marketing expenses and budgets.

  • Provides routine internal and external communications on projects, activities, and opportunities.

  • Ensures that marketing materials align with the and look of the company image, brand identity and messages.

  • Works independently and in a team environment on projects and assignments to meet objectives.

  • Manage specific identified KOL customer relationships through collaboration with the sales force.

  • Collaborate with Marketing Programs Director to bring voice of customer and patient needs that will help drive the social media, consumer events, and digital marketing strategies.

  • Idea generation and creativity in this position are a must, as are the ability to work with deadlines, manage and complete projects through commercialization, and develop techniques in the clinical sale of concepts and products.

  • Build relationships with the key market influencers and identify potential opportunities for collaboration.

Experience / Qualifications

  • Minimum of a bachelor degree in Marketing or Healthcare related field. MBA is strongly preferred.

  • Minimum 7 years of demonstrated success and progressive experience in marketing management in the medical device, surgical implant or biotech industry. Preference will be given to candidates with experience in developing new market opportunities with paradigm changing technologies.

  • Experience within the plastic surgery environment required.

  • Experience with practice and hospital marketing management.

  • Demonstrated experience in developing and communicating a compelling brand value proposition is a must.

  • Strong process orientation in the development of product management and product development processes.

  • Experience expanding technologies into new clinical/surgical applications is preferred.

  • Successful people management experience.

  • Orientation towards delivering on goals and being part of fast-moving, collaborative team.

  • Ability to manage multiple priorities in a fast-paced environment.

  • Ability to collaborate, influence and work with others in a dynamic environment

  • Must demonstrate strong interpersonal and communication skills with various levels of management and demonstrate the ability to manage differences and needs between multiple stakeholders.

  • Willing and able to travel domestically, up to 40% of the time to respond to the needs of the customers and organization.

  • Proficiency with MS Office Applications including Word, Excel, Outlook, and PowerPoint is required.


We are seeking candidates that will complement our company culture:

  • Patient safety is our first priority.

  • Respect is the foundation for communication and action.

  • In being effective stewards of the gift of human tissue.

  • In creating and maintaining a company culture that encourages and rewards honesty, openness, passionate debate - and fun!

  • Individual ownership and empowerment lead to superior team results.

  • The organization, its members and partners must consistently achieve agreed upon results with flexibility and mutual support.

  • Speed is critical!

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Senior Manager/Director, New Market Development

Expired Job