Senior Manager, User Acquisition Marketing

Job Description:

Rakuten Group, Inc. is the largest e-commerce company in Japan, and third largest e-commerce marketplace company worldwide, with over 1.5 billion registered users worldwide. The Rakuten brand is recognized worldwide for its leadership and innovation, and provides a variety of consumer and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. The company is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas.

Rakuten Viki is a premier global entertainment streaming site where millions of people discover and consume primetime shows and movies subtitled in more than 200 languages, by our community of fans. With billions of videos viewed and more than 1 billion words translated, Viki brings global entertainment to fans everywhere!

We are looking for a creative and analytical Senior Manager, User Acquisition, to lead our audience growth strategy in this exciting time for Viki. This is a high impact, high visibility role based in San Mateo, California and reporting to the VP of Marketing.

Key Responsibilities:

• Own and drive our global user acquisition strategy across organic and paid media channels to meet our active audience, awareness and subscriptions goals

• Manage a paid marketing agency to advise on a strategy that effectively balances awareness driving and subscriber acquisition efforts across channels

• Lead our SEO and ASO efforts in conjunction with our product teams, platform partners and agency

• Partner with our BI and Analytics teams to analyze UA performance across campaigns and channels with a strong understanding of attribution methodologies to measure and optimize on our media mix

• Execute and operate our organic social and partnerships in conjunction with the brand/integrated marketing team, owning all reporting and analytics for these channels

• Collaborate across teams for cohesive end to end marketing campaign success

• Develop and manage a team of 3 reports across locations and time zones

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field

• 8+ year of work experience in digital marketing, with an emphasis on growth marketing and both paid and organic channels

• 3+ years experience managing a team of direct reports

• Excellent analytical skills with experience in Google Analytics and other data reporting and visualization tools such as Looker and Amplitude

• Solid understanding of paid marketing channels and social media platforms (Meta, Instagram, TikTok, Twitter/X, LinkedIn, YouTube, Sprout Social etc.) and their analytics tools

• Deep knowledge of user acquisition channels and their measurement

• Excellent written and verbal communication skills

• Experience collaborating in a fast paced and highly cross-functional environment

• Familiarity with Asana and marketing analytics tools

Preferred Qualifications:

• Experience in streaming entertainment

• Interest in Asian entertainment

Five Principles for Success

Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.

Always improve, Always Advance

• Only be satisfied with complete success

• Kaizen

Passionately Professional

• Take an uncompromising approach to your work and be determined to be the best

Hypothesize

• Practice

• Validate

• Shikumika

• Use the Rakuten Cycle to succeed in unknown territory

Maximize Customer Satisfaction

• The greatest satisfaction for our teams is seeing their customers smile

Speed!! Speed!! Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team

Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.

At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.

USD $99,306.00 - $171,612.00 annually