Senior Manager, Talent

Edelman Los Angeles , CA 90009

Posted 2 weeks ago

UEG is an award-winning global agency that specializes in making brands famous. We create breakthrough marketing campaigns by partnering brands with the people, properties, and platforms that shape pop-culture. Our business specializes in the entertainment, sports, and lifestyle space and provides a full suite of services that include celebrity engagements, influencer programming, music-film-tv/digital-sports partnerships, communications, branded content, and experiential.

The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment, sports, and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is a fast-paced high-performance environment where we combine passion for culture with the innate desire to create industry-changing work for our clients.

We are searching for a culture-hungry individual who believes in the power of celebrity talent to drive authentic brand-building work for our clients. We don't believe in transactional relationships and therefore need a candidate who understands the art and science of landing the right voice/s for any of the brands we oversee at UEG. This work is fast paced and demands a proactive professional who has a strong POV of the space and is ahead of the trends.

A candidate must have relevant experience in working with globally recognized celebrity level talent, a passion for pop-culture and its infusion into the consumer brand ecosphere.

RESPONSIBILITIES

  • Assist in developing strategic approaches to brand-appropriate celebrity relationships.

  • Convey understanding of the value of diverse level of celebrities for diverse range of services.

  • Help identify, vet, and secure partnerships with celebrity talent who align with client brands and campaign goals.

  • Support building and maintaining relationships with celebrity agents and managers and assist in navigating complex negotiations with them.

  • Assist in communicating with clients and partners regarding the details of any celebrity negotiations - when they are challenging and when they are going smoothly.

  • Collaborate with a team responsible for all celebrity talent relationships and campaigns within a portfolio of brands, ensuring a high quality of work output across all deliverables while adhering to deadlines and budget parameters of the full life cycle of the program (research, procurement, deal development, management of execution & measurement).

  • Provide support on marketing initiatives across diverse set of clients and industry verticals.

  • Help evangelize the role and impact of celebrity marketing on successful content marketing strategies. Serve as a subject matter expert proactively bringing thought leadership and trends both to the agency team and to client partners.

  • Participate in the development of program/campaign ideas as it relates to content creative, usage, or earned opportunities.

  • In partnership with the social strategy team, assist in developing brand talent partnership strategies and approach specifically around size and scale, archetype, and channel priorities.

  • Assist in the creation of talent contracts with a strong knowledge in SAG, Federal Trade Commission guidelines (FTC), and standard deals.

  • Stay up to date with the latest trends, tools, and best practices in celebrity partnerships, and talent deals.

  • Partner with the measurement team to ensure proper use of proprietary dashboard and database to track and measure all campaigns.

  • Contribute to business development and growth within the portfolio based on key client relationships, opportunistic pitches, ideation, and overall quality/health of the business.

QUALIFICATIONS

  • Minimum of 3+ years of experience relevant to the role and industry with strong work examples and references.

  • Basic knowledge of talent management including pricing and valuation, term development, and platform performance.

  • Experience evaluating, negotiating, planning, and procuring talent partners.

  • Understanding of social media platforms, trends, and measurement approaches.

  • Ability to assist in managing budgets and interdisciplinary account teams on sizable pieces of business.

  • Experience supporting account profitability, new business solicitation, and quality of account service and employee development within an agency setting.

  • Industry contacts and relationships with agents, reps, managers, and lawyers are preferred.

  • Strong written and verbal communications skills along with the proven ability to consistently make sound judgments and effectively support teams.

  • Strong collaborator and team player with the ability to contribute to producing great work for clients.

  • Strong work ethic with the ability to deliver quality recommendations.

$52,000 - $78,000 a year

An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH's total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.


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