Senior Manager, Strategy & Insights Healthcare
New York - 605 3rd Ave
Univision Communications Inc. ("Univision"/UCI) is the leading Spanish-language media company in the United States. Our portfolio includes television, radio, digital, and mobile offerings that entertain and inform more Hispanics than any other media company in the country. Univision is headquartered in New York, with network operations in Miami, and television stations and sales offices in major cities throughout the United States.
In an effort to better serve our customers in the rapidly changing media and advertising environment, Univision's Strategy & Insights (S&I) Healthcare team has embarked on an aggressive and exciting mission to super serve our advertisers. Our mission is to be an integral resource to client-side marketers, helping them build their businesses by connecting them with Hispanic consumers.
Category Business Intelligence
Develop in-depth understanding of healthcare category business drivers and brand strategies, as well as healthcare consumer/patient values, beliefs, behaviors, and barriers
Build expertise in advanced analysis of healthcare market data, identifying insights about healthcare categories and Hispanic consumers/patients, and translating into compelling sales stories
Analyze Hispanic healthcare trends using statistical techniques, mathematical models, and statistical analysis software
Collaborate with S&I team members and cross-functionally develop presentations with compelling stories that effectively showcase the Hispanic market opportunity for healthcare businesses, including biopharma companies, hospitals, health insurers, and others
Participate in internal brainstorms, ideations and Univision proprietary research projects
Present research results through reports, charts, and tables
Create and disseminate healthcare landscape news and information to help teams stay ahead of industry events and happenings
Conduct primary and secondary market research, and collect Hispanic healthcare data to better understand Hispanic impact on healthcare brands and categories, and to identify areas of opportunity
Derive insights from market research and data to enable development of Univision strategies, drive understanding of Hispanics to inform compelling business cases, and size the business opportunity for clients
Provide data and statistics in order to help publish white papers and articles for the media
Strategic and creative thinker able to analyze and translate data into actionable insights and effective presentations
Self-starter and team player who initiates innovative ideas and solutions to everyday and emerging situations
Knowledge and experience with statistical analysis
Familiarity with syndicated marketing research tools such as MRI, Scarborough, Kantar, AdViews
Experience with interpreting and forecasting market trends especially for multicultural segments of the industry
2+ years of experience at a pharmaceutical/consumer health organization, media or research company, advertising agency, or service company
Hispanic/multi-cultural, brand marketing, advertising or research a plus
Strong preference for experience with programming language and statistical analysis software such as R, SAS, STATA, SQL and Python
Proficiency in Excel, PowerPoint, Word
Strong written and oral communication skills, organizational skills, great attention to detail and follow-through, ability to multi-task and consistently meet deadlines
College degree required
Native Spanish language proficiency
Familiarity with healthcare data resources such as Nielsen Target Track or Symphony Health a plus
Univision offers a competitive salary and comprehensive benefits package including medical, dental and a 401(k) plan.
About Univision Communications Inc.
Univision is the leading media company serving Hispanic America. The company's broadcast assets include Univision Network, one of the top television networks in the U.S. regardless of language and the most-watched Spanish-language broadcast network in the country; UniMs, a leading Spanish-language broadcast television network; and Univision Local Media, which owns and/or operates 64 television stations and 58 radio stations in major U.S. Hispanic markets and Puerto Rico. Univision Cable Networks consists of Univision Deportes Network (UDN), the most-watched Spanish-language sports cable network in the U.S.; Galavisin, the most-watched U.S. Spanish-language entertainment cable network; Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas; ForoTV, a 24-hour Spanish-language cable network dedicated to international news; and an additional suite of cable offerings De Pelcula, De Pelcula Clsico, Bandamax, Ritmoson and Telehit. Univision's cable portfolio also includes FUSION TV, an English-language news and lifestyle cable network; an investment in El Rey Network, a general entertainment English-language cable network. The company also owns and operates several premier digital destinations including Univision Now, a direct-to-consumer, on-demand and live streaming subscription service; Univision.com, the most-visited Spanish-language website among U.S. Hispanics; and Uforia, a digital music application featuring multimedia music content. The company's assets also include the digital brands associated with the Gizmodo Media Group and The Onion.
Univision es la principal empresa de medios de comunicacin al servicio de la comunidad hispana en Estados Unidos. Las propiedades de difusin de la compaa incluyen Univision, una de las principales cadenas en EE. UU., independientemente de idioma, y la cadena de seal abierta en espaol de mayor sintona en el pas; UniMs, una destacada cadena de seal abierta en espaol, y Medios Locales de Univision, que es propietaria u opera 64 estaciones de televisin y 58 emisoras de radio en los principales mercados hispanos de EE. UU. y Puerto Rico. Univision Cable Networks consta de Univision Deportes Network (UDN), la cadena deportiva por cable en espaol de mayor sintona de EE. UU.; Galavisin, la cadena de entretenimiento por cable en espaol de mayor sintona en EE. UU., Univision tlnovelas, una cadena por cable en espaol que trasmite 24 horas al da y se dedica a telenovelas; ForoTV, una cadena por cable en espaol que trasmite las 24 horas del da y se dedica a noticias internacionales, y un conjunto adicional de ofrecimientos por cable: De Pelcula, De Pelcula Clsico, Bandamax, Ritmoson y Telehit. Adems, la cartera en cable de Univision incluye FUSION TV, una cadena por cable de noticias y estilo de vida en ingls, as como la participacin en El Rey Network, una cadena por cable de entretenimiento general en ingls. La compaa tambin es propietaria y opera varios destacados destinos digitales, incluidos Univision NOW, un servicio directo al consumidor de suscripcin a streaming en vivo a solicitud; Univision.com, el sitio de internet en espaol ms visitado por los hispanos de EE. UU., y Uforia, una aplicacin digital con contenido musical en medios mltiples. Entre las propiedades de la compaa tambin se encuentran marcas digitales asociadas a Gizmodo Media Group y The Onion.
For more information, please visit www.Univision.net.
Univision is an Equal Opportunity Employer including Vets and Disabled
Univision Communications Inc.