Senior Manager, Solution Marketing

Fair, Isaac And Company Miami , FL 33196

Posted 5 months ago

FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 90+ countries make better decisions.

Join our world-class team today and fulfill your career potential! Job Summary Job Description Role: Senior Manager, Solution Marketing Customer Credit Lifecycle The Opportunity "The Senior Manager, Solution Marketing Customer Credit Lifecycle is responsible for content creation and sales tool development to support the roll-out of repeatable solution sales plays within our Risk Line of Business.

This individual creates the core kit of selling and marketing materials for Risk solutions within the Banking industry, working with stakeholders and subject-matter experts in Sales, Product, and Marketing to codify and define solution sales plays, create core sales enablement assets, and support and create marketing content, website copy and digital micro-content to support demand generation efforts. This position is critical in the evolution of the FICO Sales and Marketing organization and go-to-market strategy, and will be central and pivotal to driving change and activating a solution selling model across the sales organization. Solution Marketing responsibilities include managing the overall set of repeatable solutions in process, working to prioritize and align resources to launch new solutions and drive demand.

A rigorous approach to assessing solution market opportunity, readiness and definition is required target markets, audiences, value propositions and internal resources must be in place in order for new solutions to be launched into the market. This individual will also create top of the funnel solution collateral, such as leave-behinds, website content and sales presentations. They will also be responsible for the creation of sales playbooks, which teach the sales team about the market business problems, target audience motivators and drivers, sales strategies, objection handling, and other critical components of successful sales efforts and enabling our sales teams on identified solutions." - Hiring Manager What You'll Contribute Lead our messaging and content development for our platform-based sales solutions related to Customer Credit Lifecycle for our Banking industry.

Independently articulates our value proposition to all internal FICO marketing stakeholders, external industry analysts and clients. Creates a solution content toolkit for each solution based upon needs of supporting team, including internally-facing enablement materials, writing new externally available top of the funnel content, and linking to existing mid to bottom of the funnel content. Leverages, enhances and extends core product content and enablement tools generated by product marketing.

Foster strong working relationships with other departments and key stakeholders, including: Product Marketing, Creative and Brand Marketing, Field Marketing, Digital Marketing, Creative, Solution Sales Specialists and domain experts. Work collaboratively to gain insight, feedback, and alignment on the solution messaging, buyer journey, value proposition and content plan.

Track the performance of the solution assets within the sales programs via available metrics and marketplace feedback in order to inform and improve execution. Trains the relevant marketing and sales teams on solution and available content. Continually shows thought leadership through personal blogging, writing customer-win stories, pulling in external thought leaders to contribute to solution content, and staying up to speed on industry/solution news and distributing to the right sellers / marketers.

Contribute and provide insight into initiatives and programs lead and executed by other teams (installed base program, case study program, community program, customer experience programs and analyst engagement). Customer-facing experience, preferably in a sales or marketing role in a software company and experience supporting sales teams in the selling process, or selling directly themselves. Results-oriented, able to quickly grasp various industry business problems and how analytics and FICO solutions can address them. What We're Seeking Bachelors degree, preferably in Business, Marketing or Communications.

MBA or Masters Degree in Marketing or Business Management a plus. Solution, product or digital marketing experience in a technology company, including experience working independently to define programs and priorities. International experience a plus.

The qualified candidate will have domain expertise in the field of analytics, decisioning or credit risk lifecycle applications with a focus in Financial Services (Banking, Automotive Finance, Telecommunications, Insurance). Proven leadership skills, including decision facilitation, influencing and change management. Has experience communicating with both technical and business audiences. Hands-on work style, coupled with highly effective project management, time management and results-orientation skills.

Highly collaborative able to work well with other marketing and cross-functional leaders to achieve goals. Analytical, data-driven decision-style with a strong grasp of MS Office applications. Demonstrated effectiveness in managing relationships with disparate groups and creating working teams for key initiatives, working across functions to deliver programs and initiatives on-time and on-budget.

Has proven ability to write: thought leadership pieces, blog posts, internal communications and enablement. Strong design sensibility for sales/marketing collateral. Our Offer to You A culture and work environment strongly reflecting our core values:

Act Like an Owner, Delight Our Customers and Earn the Respect of Others. The opportunity to make a difference by leveraging your unique strengths. Highly competitive compensation and rewards.

Flexible work options, opportunities to give back to your community, social events with colleagues and a comprehensive benefits program inclusive of progressive parental leave. Why Make a Move to FICO? At FICO, you can develop your career with a leading organization in one of the fastest-growing fields in technology today Big Data analytics.

Youll play a part in our commitment to help businesses use data to improve every choice they make, using advances in artificial intelligence, machine learning, predictive and prescriptive modeling, and much more. FICO makes a real difference in the way businesses operate worldwide: Credit Scoring 150+ billion FICO Scores have been sold to date, making it the most used credit score in the world.

Fraud Detection and Security 2.6+ billion payment cards globally are protected by FICO fraud systems. Lending 3/4 of US mortgages are approved using the FICO Score. Anti-Money Laundering our solutions check more than half a billion transactions a day to prevent criminal schemes such as terrorist financing Global trends toward digital transformation have created tremendous demand for FICOs solutions, placing us among the worlds top 100 software companies by revenue.

We support many of the worlds largest banks, insurers, retailers, telecommunications providers and other firms reach a new level of success. Our success is dependent on really talented people just like you who thrive on the collaboration and innovation thats nurtured by a diverse and inclusive environment. Well provide the support you need, while ensuring you have the freedom to develop your skills and grow your career.

Join FICO and help change the way business thinks! Learn more about how you can fulfill your potential at FICO values the benefit that diversity and a culture of inclusion bring to our workplace. We are an equal employment opportunity and affirmative action employer and were proud to offer employment and advancement opportunities to all applicants without regard to race, color, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

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Senior Manager, Solution Marketing

Fair, Isaac And Company