Senior Manager, Social Media & Content Strategy

Genentech South San Francisco , CA 94080

Posted 1 week ago

In this position, you will:

  • Assume accountability for Genentech corporate social media and content strategies, plans and tactics

  • Serve as a subject matter expert (SME) in support of corporate social media strategies, plans, objectives, policies, procedures, and resources

  • People Management:

  • Develop and oversee the work of a social media community manager

  • Corporate Social Media Strategy/Planning:

  • Work with your manager and other Corporate Relations functions and team members to translate and guide overarching Genentech corporate objectives into digital strategies and plans

  • Lead development, implementation and management of corporate social media strategies, corporate campaigns, and other initiatives

  • Conceive, design, manage, and recommend opportunities to enhance the effectiveness of Genentech corporate social media, digital communications, and engagement or other key evolutions as these relate to Genentech's corporate identity and internal and external positioning

  • Communicate the corporate social media strategy and direction to various partners and stakeholders across the organization

  • Play the lead role in ensuring alignment of cross-functional business objectives with the broader corporate objectives

  • Lead development of processes and tools to address design workflows and other team needs

  • Identify, propose and secure the resources required to execute corporate social media strategies, plans and tactics. Includes developing and managing budgets and identifying, negotiating with and managing vendors and other internal colleagues supporting or otherwise involved in your work.

  • Provide guidance to other team members as needed; including providing senior level support, as needed, when engaging with cross-functional teams

  • As part of the Digital Strategy and Channels Leadership Team, support development of strategies, plans, objectives and infrastructure for the team (budgets, departmental policies/procedures, departmental tools and systems, team member training, etc.)

  • Corporate Social Media Strategy Execution/Management:

  • Help on-board, train, and guide the work of less experienced team members when needed

  • Serve as a liaison between the corporate digital team and other teams across the organization

  • Collaborate with other internal departments/groups/teams to communicate a cohesive message about the company

  • Create branded content for digital and other applicable channels, focusing on social media platforms

  • Draft or otherwise coordinate related corporate content, including assets, other communications and presentations

  • Lead social media campaign and content reviews, critiques, and brainstorming sessions

  • Participate in digital governance of digital and social channels

  • Ensure your work complies with Genentech digital and brand guidelines at all times

  • Provide ongoing consultation to key stakeholders and partners on corporate social media activities and execution through effective collaboration and ensuring stakeholder needs will be met or exceeded

  • Provide special or ad hoc support to your stakeholders, as needed

  • Monitor and manage corporate social media activities and execution to ensure consistently high quality, on-target, on-time and within-budget results

  • Measure the effectiveness of corporate social media strategies, plans and tactics and report/share best practices and any opportunities for continued improvement

  • As assigned, lead special or ad hoc projects or other Corporate Relations activities

Key Functional Skills/Competencies Used in this Position

  • Analytics

  • Brand strategy

  • Change management

  • Communications

  • Media interactions

  • Paid media strategy

  • Project management

  • Social media management

  • Technical design/management

Qualifications, Experience, Knowledge, Skills & Abilities

Candidates for this position should hold the following qualifications, have the following experience, and be able to demonstrate the following knowledge, skills and abilities to be considered as a suitable applicant. Please note that except where specified as "preferred," or as a "plus," all points listed below are considered minimum requirements.


  • Bachelor's Degree

  • Graduate or higher-level Degree is a plus


  • In-depth knowledge of evolving digital and social media technologies, platforms and best practices

  • In-depth knowledge of best practice digital communications, brand development, brand guidelines, and brand architectures (methodologies, structures, approach, communication channels, and innovative activities)

  • Knowledge of program impact assessment methodologies and practices

  • In-depth knowledge of the pharmaceutical or related industry is strongly preferred


  • 10 or more years' creative experience in digital media, web, and video

  • 6 or more years' experience in social media strategy development and execution with at least 2 or years specializing in this field in a corporate environment

  • Extensive experience managing vendors and other internal colleagues supporting and executing social media strategies, plans and tactics


  • Proven track record for consistently meeting or exceeding goals and objectives

  • Demonstrates full competence in all core corporate social media activities and responsibilities and operates with considerable independence

  • Outstanding communication and presentation skills, both written and verbal communication skills. Includes fluent English, strong story-telling and editorial skills. Highly effective at distilling complex and sometimes voluminous content into clear, concise and engaging communications

  • Strong creative ability. Knows how to use creative design effectively to enhance engagement in corporate programs

  • Strong attention-to-detail

  • Demonstrates strategic agility. Has in-depth knowledge of the healthcare industry and is able to bring this knowledge to bear when advising stakeholders and partners on social media strategies, plans, objectives, tactics, implications and impact

  • Strong consulting skills with the ability to quickly assimilate business needs and circumstances and effectively advise others. Effectively advises internal stakeholders and partners on the most strategic, high-level or complex matters

  • Outstanding time management and organizational skills. Consistently executes multiple, and sometimes competing, activities and complex projects to high quality conclusion, on time, and within-budget

  • Effectively prioritizes a large-scale and complex workload

  • Consistently acts with the requisite urgency (as different circumstances may dictate more urgent communications and priorities)

  • Strong customer-orientation and proven track record of collaborative work relationships. Consistently drives collaboration across cross-functional stakeholders/partners to ensure the best results through optimal engagement

  • Demonstrates strong executive presence and has cultivated strong and trusting relationships with cross-functional partners and executive leaders

  • Strong influencing and negotiation skills. Is highly skilled at influencing without authority and driving cross-functional activities to successful conclusion

  • Strong track record in managing external vendor partners and other internal colleagues in the execution of corporate social media strategies, plans, programs and events. Has consistently extracted optimal results from working with and through others. Demonstrates abilities to develop, coach and guide other less experienced corporate digital professionals

  • Business travel, by air or car, is required for internal and external business meetings

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Senior Manager, Social Media & Content Strategy