Senior Manager, Shopper Insights

About Tropicana Brands Group

The launch of Tropicana Brands Group represents an exciting fusion of some of the world's most beloved and up-and-coming brands in the juice category, including Tropicana, Naked, KeVita, Izze, Dole, Copella and Punica. Established in 2022 as a joint venture between PAI Partners and PepsiCo, our new company blends the best of two worlds: one steeped in industry-leading expertise and the heritage of prestige juice brands, and another rooted in a true entrepreneurial, agile mindset. With a global footprint of more than 2,000 associates that spans North America and Europe, we are proud of our industry-leading capabilities in areas that include innovation, R&D, manufacturing, distribution, sales, marketing and nutrition expertise. The company's focused on the vision to quench the world's thirst for more delight and nourishment, while continuing to build upon the many important diversity, sustainability, local community and philanthropic activities that our people and brands have historically supported.

Qualified candidates should have a track record of strategic thinking and leadership skills, a natural intellectual curiosity and bias for action. To hit the ground running, familiarity with fundamental research methodologies, tools and techniques and an understanding of the proper application and interpretation of those techniques is ideal.

Key Responsibilities

• Own the overall development, prioritization and activation of the Shopper Insights learning plan to reflect the most important knowledge gaps for the business in support of top tier growth goals.

• Drive towards a holistic understanding of the shopper, connecting the dots across multiple bodies of work to find compelling solutions for TBG brands' growth and turn those insights into strategies and sell stories.

• Be an indispensable partner to the Category Management team, Brand Teams, and Sales Teams.

• As a department of one, inspire and influence a Shopper First mindset to reset and reimagine the juice category.

• Interpret routine syndicated analytics based on internal data/syndicated and direct further deep dives/new use cases, using TBG's analytics platform to drive forward looking insights.

• Identify new sources of insight and innovate research methods to drive speed, cost and competitive advantage.

• Provide insights to support joint business planning with retail partners and development of omnichannel selling materials.

• Keep up with developments and best practices in shopper insights. Pursue the knowledge needed to improve departmental capabilities and functional expertise.

• Act as a champion of shopper empathy and inspire shopper curiosity throughout the organization.

• Skillset:

• Grit - find a way by letting perfection get in the way of progress

• Grow - relentless drive for impact

• Go - comfortable assessing risk and reward to make balanced tradeoffs between speed and accuracy apply consumer intuition and test-n-learn methodologies to make it happen

Qualifications

• Bachelor's Degree required, MBA a plus.

• 7+ years of CPG shopper insights experience

• Experience in managing and synthesizing syndicated and primary consumer research with the ability to interpret and extract commercially actionable insights.

• Commercial mindset: understands and is skilled in commercial application of strategy and insights.

• Exceptional communication skills, both verbal and written: tells a story, synthesizes multiple primary and third-party sources, simplifies and conveys key messages and presents in a visual and compelling way.

• Relationship management: builds and maintains relationships with cross-functional teams across TBG, as well as key retail customer partners, to enable connectivity and collaboration.

• Results orientation: consistently takes high degree of personal initiative and leadership to deliver objectives.

• Analytical experience: strong analytical skills are critical, ability to analyze large raw data sets and extract insights.

• Experience with standard data resources and solutions (Syndicated POS, Panel, etc.)

• Strong planning/organizing skills; the ability to manage multiple initiatives simultaneously

• Must be eligible to work in the United States.

Benefits Overview:

TBG is pleased to offer you a comprehensive benefits package which includes medical, dental, vision, company provided life, STD and LTD insurance. In addition, you may also elect to participate in voluntary life, accident, hospital, and critical illness coverages.

TBG offers a 401(k) plan administered through Fidelity which allows you to contribute pre- or post-tax dollars and invest as you choose to save for retirement. TBG makes employer matching contributions to your 401(k) account and will contribute 100% of the first 3% and an additional 50% of the next 2% for a total of a 4% company contribution.