Senior Manager, Sales Planning

Hulu New York City , NY 10008

Posted 2 months ago

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.


Hulu's Revenue Management division is seeking an experienced Senior Manager who will be an outstanding addition to our Sales Planning team. As a Senior Manager, you will lead all Planning efforts that support revenue generation for our Automation business verticals, Advanced TV and Self-Service.

Reporting to the Director of Sales Planning, this role will partner closely with various levels of the organization to identify and test creative pricing/packaging strategies to capture marketplace demand, while analyzing data from internal/external sources to optimize, implement & inform those revenue-generating workflows. If you are someone who thrives in a fun and fast-paced Sales environment, then this is a great role for you.


  • Support automated Sales efforts, including Advanced TV and Self-Service, by leading all pricing and packaging go-to-market strategies

  • Partner with Vertical Planning & Sales leads to maximize Hulu revenue, while establishing pricing integrity and best practices across the portfolio

  • Collaborate with internal Revenue Management teams to generate reporting and analysis of trends to facilitate the growth of our Automation business verticals

  • Steward both internal and marketplace feedback to help resolve pricing/packaging gaps, roadblocks or opportunities

  • Leverage current and future SSP/DSP relationships to explore new yield management tactics, capabilities and workflows

  • Create, manage and communicate all changes to impacted ratecards

  • Build guidelines and supporting workflows to help integrate Hulu's sponsorship elements within our programmatic offering

  • Function as the core liaison for Automation Leadership in addressing exceptions to business protocol

  • Identify business requirements to support future system configurations or improvements

  • Provide mentorship to Planning Specialists on ways to improve our Automation training program for Sales Planners


  • 6+ years working in a digital advertising capacity, with a focus on yield, reporting and analytics preferred

  • 3+ years programmatic media experience

  • A strong knowledge of how programmatic/digital media is bought and sold, including fluency in ad tech

  • Experience working within a national sales organization

  • Experienced Excel & Powerpoint user

  • Experience working with SalesForce & Operative.One a plus

  • A self-motivated, strategic thinker with the ability to analyze data, translate it into measurable tactics/actions and present them in an easy to understand format

  • Proactive and engaging, with a positive approach towards problem-solving and cross-team collaboration

  • Excellent verbal and written communication skills with a strong attention to detail


  • Programmatic Sales/Management experience
  • MBA
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Senior Manager, Sales Planning