The Senior Manager, Sales Analytics will deliver analytical support to our Marketing and Sales Groups. The incumbent will work across the key commercial functions to deliver data and reporting that help guide business decisions and support go-forward strategies. They will work on projects that range from segmentation and targeting initiatives to sales pricing analysis and commercial data visualization/dashboard efforts. The incumbent will also be responsible for managing sales and marketing KPI's through database management (SQL Server) and Incentive Compensation administration. The incumbent must have an orientation toward ensuring integrity with respect to the quantitative analyses they execute, and must be comfortable delivering reports and data in written or verbal formats. They must feel comfortable taking initiative, be a self-starter and understand the importance of providing excellent customer service to the team they support.
Database Management - responsible for database queries, building controls, managing integrations, developing reports and administration of sales data integrations with current data-mart (SQL Server).
Engage with Marketing and Sales to understand each strategic initiative and corresponding data needs including CRM generated insights.
Establish targeting methodologies, manage sales team alignment
Bring structure to each request and translate those requirements into an analytic approach.
Manage, Report and administer the Sales Incentive Compensation Program by updating territory metrics on a frequent basis and updating the data into representative facing applications. Develop reports and manage data for Incentive Compensation and Marketing Campaigns
Develop and Prepare monthly reports complete with trending, KPI metrics and opportunity analysis for review by our Senior Leadership Team.
Build dashboards with Business Intelligence tools to visualize key performance indicators for specific customers, products and/or promotions. This will involve pulling data into an actionable/user friendly format to provide metrics and KPI's that provide value to Commercial Leadership.
Establish data integrity controls to ensure accuracy in support of data driven decision making by Sr. Management
Become an expert in CRM system in order to summarize and share customer-level roll up of sales and marketing opportunities
Work directly with internal and external stakeholders in order to inform effectiveness of strategies and uncover potential strategic/tactical opportunities.
Work with various data sets including retail, non-retail, wholesaler, direct distribution data and APLD Claims Data (Diagnosis & Procedure)
Knowledge of ICD 10 Codes and relationship to claims data.
Perform additional duties as assigned.
Bachelor's Degree is required.
Minimum of 5+ years of relevant work experience is required in the Pharmaceutical or Biotech industries. Rare Disease and Oncology experience preferred but not required.
Experience with Database Management, queries and SQL Server.
Must have experience executing pharmaceutical incentive compensation programs.
Strong analytic and problem-solving skills are essential.
Experience with Business Intelligence tools is required.
Excellent analytical, writing and presentation skills are essential.
Must be self-motivated and have the ability to prioritize and execute on multiple tasks.
Ability to convert analytical findings to market insights so that they are clear and concise to any audience is necessary.
Experience with analyzing and providing insights on primary and secondary market research.
Must be highly proficient with Microsoft applications (i.e. PowerPoint, Excel, Access).
Must be highly organized, detail-oriented, results-driven.
(travel, lifting, typing, driving, sitting, special requirements around hours etc)
Ability to travel domestically if projects require.
Some international travel may be required.