Senior Manager, Product Marketing - Search Advertising: Sam's Club MAP

Position Summary...

What you'll do...

Senior Manager, Product Marketing

• Search

At Sam's Club, we are member obsessed. We look to add value to the Sam's Club membership, and we partner with suppliers to bring unique and exciting values to our members. The Sam's Club Member Access Platform (MAP) is the nexus of Supplier

• Marketer

• Merchant partnership and is responsible for delivering our suppliers (advertisers) impactful omnichannel member experiences that are married with measurable insights.

This is a unique opportunity to join a fast growing, highly visible team within Sam's Club. We believe all digital advertising can be targeted and accountable - and we have Sam's Club first party membership sales data to prove it. MAP wins when suppliers invest in digital media to drive growth; Sam's and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to fueling Sam's overall growth strategy.

As a Senior Product Marketing Manager within Sam's Club MAP, you will be a leading SME for the growing portfolio of advertising products and solutions by transforming our capabilities into key product value and benefits.

In this role, you will interface with stakeholders and lead the go to market strategy, translating complex technology into compelling customer narratives to solve their pain points, grow their business, conduct quarterly QBRs, and provide the voice of the customer in the product road mapping process. You will play a pivotal role in driving the adoption of your products and the revenue goal.

The ideal candidate for this role will be a revenue-motivated leader who can establish product strategies that address customer needs, build strong cross functional relationships, and has a demonstrated track record of launching new products, influencing senior executives, and driving product adoption of innovative solutions. Experience working with search advertising, DSPs, Ad Agencies, and an understanding of the AdTech ecosystem covering search and display advertising, programmatic, video, creative, measurement, and ecommerce is preferred.

We are looking for an individual with experience in the following areas:

• Search advertising experience

• Ad Tech/Digital Ad Products

Responsibilities:

• Translate complex technology and product and engineering documents into compelling marketing materials

• Work tightly with internal stakeholders to create and implement GTM strategies and tactics including positioning, use cases, sales enablement materials, sales pitch decks, case studies, and other customer collateral, quarterly business reviews, story narratives and for new product releases and enhancements focused on product adoption and revenue growth

• Develop and lead sales trainings sessions as the product expert, partnering closely with marketing and training teams as part of internal awareness and education

• Work and partner with product management to align with our customer needs and challenges to transform into product features and benefits and launched effectively with our sales teams

• Partner with product stakeholders to support the development of BRDs and PRDs to define product priorities and requirements

• Support the planning and execution of various new product programs launches at various life cycles including alphas, betas, and general availability stages

• Conduct, aggregates and analyze research into insights and action

• Be an advocate and voice of the customer by leveraging primary and secondary intelligence and research to get an in-depth understanding of our customer segments and markets and sharing with internal teams

• Help the development of thought leadership on market and competitive trends

Qualifications:

• 5 to 7 years of experience in product marketing. 3+ years in digital marketing, digital advertising or B2B software

• 3+ years of experience in marketing or marketing communications

• Preferred expertise and experience in the adtech, martech, and related technology ecosystem including digital media, SaaS, and agencies

• Solid technical understanding of DSPs, search advertising, audience targeting, and optimization leveraged by advertisers and brands

• Proven ability to form relationships and partner with cross functional teams for consistent alignment and execution across product management, marketing, and sales teams

• Embrace working in a fast paced, continually evolving environment

• Exceptional communication skills in both writing and presentation

• Analytical, a problem solver and data-driven

• Structured and a strategic thinker

• Outcome focused and oriented with the ability to deliver high quality work, setting expectations, meeting deadlines and conquering obstacles

• Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)

At Sam's Club, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .

The annual salary range for this position is $117,000.00-$234,000.00

Additional compensation includes annual or quarterly performance incentives.

Additional compensation for certain positions may also include:

• Regional Pay Zone (RPZ) (based on location)
• Stock equity incentives

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Masters: Business Administration

Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America