Senior Manager, Product Marketing

MediaRadar offers comprehensive advertising analysis for over 5 million brands across multiple media platforms including TV, digital, mobile, email, events, social media, and print. Our 2200+ ad tech & media company clients enjoy the unmatched quality and award-winning customer service that helps them identify sales opportunities, create bulletproof pitches, and get the most from every sale.

We are seeking a Senior Manager, Product Marketing. This person is an ambitious Product and Solutions Marketer obsessed with end-to-end product go-to-market strategy, consultative sales training and commercial enablement. We're looking for a laser-focused, forward-thinking product, marketing, and business strategy leader with proven abilities in successfully launching the products and services of an organization.

Location: Remote based in the US or Hybrid if based in NYC

What You'll Do:

Strategy and Development:

• Lead the development of product/solution packaging, positioning, buyer themes, product launch, and roadmap commercialization strategy.

• Create and disseminate sales/commercial playbooks, including key collateral artifacts (e.g., pitch decks, solutions and buyer persona cheat sheets, battlecards).

Commercial Training and Enablement:

• Develop solution/buyer/product training content across all commercial teams (SDRs, Solutions Engineers, Sales, Account Management) in collaboration with the Commercial Training and Enablement function.

• Conduct competitive and marketing industry positioning, conquesting, and win/loss analysis.

Thought Leadership and Client Engagement:

• Act as the primary solutions expert across all marketing functions and outputs, including PR, website, content, and paid/owned/earned media strategies.

• Lead continuous client feedback and retention initiatives to inform product and marketing strategies through QBRs, frequent client calls, and client advisory boards.

Industry Partnerships and Education:

• Run point on all analyst and advertising industry association partnership and education strategies, including Forrester, Gartner, G2, Capterra, ANA, IAB, etc.