Senior Manager, Portfolio Marketing

Paylocity Schaumburg , IL 60196

Posted 2 months ago

At Paylocity, we create software that makes companies especially their HR teams better, faster, and stronger. We give clients the tools they need to make their companies run, and give our employees a rewarding company culture all putting us in a category of our own. Join us and learn what makes us unique!

We're a fast-growing company ready to revolutionize the payroll and HR world for hundreds of thousands of businesses by delivering innovative technology and support. We seek the best and brightest to help us create the future of our talent solutions enabling our customers to better develop their employees. Our own employees are equally important to us: We work hard to provide the best work environment for our employees, and are dedicated to giving back to the communities in which we live and work.

Position Overview:

  • Defining and executing GTM strategies that describe how we launch products into different segments

  • Gaining buyer and competitive insights to inform campaigns and content

  • Establishing audience-centric messaging and value props as foundation for content creation

  • Collaborating cross-functionally to bring new offerings to market.

Primary Responsibilities:

  • Responsible defining and executing messaging and marketing strategies to drive client acquisition, upsell and utilization across the product portfolio.

  • Act as subject matter expert (SME) who transfer knowledge about markets, buyers and products across marketing and sales functions.

  • Develop product positioning, value propositions and messaging that resonate with the buying audience and produce the source messaging blueprint

  • Collaborate with marketing peers and resources to produce relevant content for target buyers

  • Develop the competitive comparison guide for use in positioning against similar offerings from other organizations

  • Develop customer references, testimonials and case studies for external and internal use, or assist a formalized customer marketing function in doing so

  • Drive an audience-centric marketing approach, ensuring that messaging, content and campaign strategies are centered around customer buying needs.

  • Develop deep understanding of the buying audience by conducting research and gather insight about target personas, buyer needs and the purchasing decision process

  • Conducts market analysis, competitive analysis, customer segmentation and win/loss analysis to gain new insights and opportunities for market differentiation.

  • Oversee the product and services portfolio launch strategy and launch planning, collaborate with product/services management to apply a launch tier model and negotiate decision gates; ensure launches are integrated with campaigns

  • Collaborate with a sales enablement and/or sales operations manager to produce a sales enablement plan

  • Assist in product naming by providing market, competitive and customer context

  • Develop the competitive positioning for the product and services portfolio by using competitive analysis and input from product/service owners.

Education and Experience:

  • 8-10 years B2B tech product marketing experience, including creation of product positioning and market launch strategy. Preferably for Saas company

  • Ability to conduct market, competitor and customer research to gather insights and assess market opportunities

  • Ability to create value propositions and messaging strategies

  • Ability to develop strategies for creating pipeline for new offerings

  • Ability to link product launches to organizational campaign themes and goals

  • Ability to navigate culture and politics across multiple functions

  • Critical thinker with strong writing, communication, presentation development and delivery skills

  • Project management experience

Our award-winning culture has made this the place employees want to be. We have plenty of opportunities for you to grow your career within Paylocity, and offer benefits like Tuition Reimbursement so you can continue to learn and develop your skills. You could say our growth game is strong. We also reward hard work with a flexible, casual work environment and plenty of perks. From picnics, to game nights, to holiday parties, there's no shortage of ways to have fun.

We also offer the following benefits and perks:

  • Competitive pay

  • Comprehensive benefits (medical, dental, vision, 401k)

  • Flexible work hours

  • Paid Parental Leave

  • Ample volunteer opportunities and events

  • Health and wellness program

  • Stock purchasing options (NASDAQ: PCTY)

Visit Paylocity.com/careers to learn more about working at Paylocity. Also be sure to check out what past and present employees have to say about us and our CEO on Glassdoor. Check out our many Awards here!!

Learn more about us and stay connected: Facebook, Twitter, LinkedIn, Instagram, and Glassdoor.

At Paylocity, "We" is what makes us different. We are committed to fostering a culture that honors diverse opinions, perspectives, and backgrounds, knowing that each makes us stronger and collectively unbeatable together. We actively cultivate these differences as we engage each other in driving innovation in the software and services we provide our customers. Paylocity is an equal opportunity employer.


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VIEW JOBS 3/16/2019 12:00:00 AM 2019-06-14T00:00 At Paylocity, we create software that makes companies – especially their HR teams – better, faster, and stronger. We give clients the tools they need to make their companies run, and give our employees a rewarding company culture – all putting us in a category of our own. Join us and learn what makes us unique! We're a fast-growing company ready to revolutionize the payroll and HR world for hundreds of thousands of businesses by delivering innovative technology and support. We seek the best and brightest to help us create the future of our talent solutions – enabling our customers to better develop their employees. Our own employees are equally important to us: We work hard to provide the best work environment for our employees, and are dedicated to giving back to the communities in which we live and work. Position Overview: * Defining and executing GTM strategies that describe how we target new buyers within target segment * Gaining buyer and competitive insights to inform campaigns and content * Establishing audience-centric messaging and value props as foundation for content creation * Collaborating cross-functionally to bring new offerings to market Primary Responsibilities: * Responsible defining and executing messaging and marketing strategies to drive client acquisition, upsell and utilization across the product portfolio. * Act as subject matter expert (SME) who transfer knowledge about markets, buyers and products across marketing and sales functions. * Develop product positioning, value propositions and messaging that resonate with the buying audience and produce the source messaging blueprint * Collaborate with marketing peers and resources to produce relevant content for target buyers * Develop the competitive comparison guide for use in positioning against similar offerings from other organizations * Develop customer references, testimonials and case studies for external and internal use, or assist a formalized customer marketing function in doing so * Drive an audience-centric marketing approach, ensuring that messaging, content and campaign strategies are centered around customer buying needs. * Develop deep understanding of the buying audience by conducting research and gather insight about target personas, buyer needs and the purchasing decision process * Conducts market analysis, competitive analysis, customer segmentation and win/loss analysis to gain new insights and opportunities for market differentiation. Education and Experience: * 5-7 years B2B tech segment/industry marketing experience (enterprise, mid-market, small business). Preferably for Saas company. * Ability to conduct market, competitor and customer research to gather insights and assess market opportunities * Ability to create value propositions and messaging strategies * Ability to develop strategies for new client acquisition and upsell * Ability to navigate culture and politics across multiple functions * Critical thinker with strong writing, communication, presentation development and delivery skills * Project management experience Our award-winning culture has made this the place employees want to be. We have plenty of opportunities for you to grow your career within Paylocity, and offer benefits like Tuition Reimbursement so you can continue to learn and develop your skills. You could say our growth game is strong. We also reward hard work with a flexible, casual work environment and plenty of perks. From picnics, to game nights, to holiday parties, there's no shortage of ways to have fun. We also offer the following benefits and perks: * Competitive pay * Comprehensive benefits (medical, dental, vision, 401k) * Flexible work hours * Paid Parental Leave * Ample volunteer opportunities and events * Health and wellness program * Stock purchasing options (NASDAQ: PCTY) Visit Paylocity.com/careers to learn more about working at Paylocity. Also be sure to check out what past and present employees have to say about us and our CEO on Glassdoor. Check out our many Awards here!! Learn more about us and stay connected: Facebook, Twitter, LinkedIn, Instagram, and Glassdoor. At Paylocity, "We" is what makes us different. We are committed to fostering a culture that honors diverse opinions, perspectives, and backgrounds, knowing that each makes us stronger and collectively unbeatable together. We actively cultivate these differences as we engage each other in driving innovation in the software and services we provide our customers. Paylocity is an equal opportunity employer. Paylocity Schaumburg IL

Senior Manager, Portfolio Marketing

Paylocity