Blue Cross And Blue Shield Association Oakland , CA 94604
Posted 3 weeks ago
Your Role
The Corporate Communications team supports Blue Shield of California's reputation with both internal and external audiences through employee engagement, media and executive visibility. The Senior Communications Manager will report to the Senior Director of Corporate Communications. In this role you will lead a team supporting the Chief Human Resources Officer and the People and Engagement function of the company.
Your Work
In this role, you will:
Serve as the communications lead for the People & Engagement team
Partner with executive leadership and key stakeholders to design and implement strategic communications plans in support of Blue Shield of California priorities with the goal of establishing, advancing and maintaining a favorable corporate reputation with targeted audiences, including employees, providers, brokers, public officials, opinion leaders, regulators, consumers and media
Create employee communications that provides clarity, confidence and connection to our mission, strategy and leadership team
Design executive visibility programs to build our brand and reputation and develop message platforms to ensure we tell a consistent story
Oversee, develop and/or support corporate communications campaigns and strategies on corporate priorities
Drive creative discussions and develop creative briefs and concepts to execute across a variety of media (videos, webinar presentations, events/meetings)
Interview, write and publish executive blogs, presentations and talking points
Develop messaging to ensure we tell a consistent story
Mentor other team members to learn, grow and contribute to a high-performing team
Blue Cross And Blue Shield Association