Senior Manager, Paid Media And SEO

Senior Manager, Paid Media and SEO

As a critical part of the Healthy Paws Marketing and Communications team, the Manager, Paid Media and SEO will lead paid media strategy, planning, and campaign execution across a variety of brand and performance marketing campaigns in the US.

The Paid Media and SEO function is responsible for developing and managing campaigns that drive lead generation & enrollment of customers seeking pet insurance. The position will report to the Director, Digital Marketing, and act as a primary day-to-day contact for our Paid Search, Paid Social, and SEO media agencies of record.

The position will collaborate heavily with key cross-functional stakeholders including Brand, Creative, Content, Organic Social and Digital Experience teams. This person will also work closely with analytics teams for insight on channel performance.

Key responsibilities include:

• Lead the day-to-day supervision of Paid Search, Paid Social & SEO programs, including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement.
• Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines.
• Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.)
• Think creatively, research and develop tools and innovative tactics to improve efficiencies or advance the practice.
• Development and execution of successful Paid Search, Paid Social & SEO strategies
• Guide content teams through keyword research. Recommend fixes for technical SEO issues.
• Optimize paid search copy٫ paid social advertising, website content٫ and landing pages.
• Oversee off-page optimization projects (ie: link-building)
• Report on aspects of SEO (ie: traffic and rankings٫ collect data)
• Optimize campaigns throughout month. Present findings to senior leadership.