Senior Manager, Omnimedia Strategy

Position Title: Senior Manager, OmniMedia Strategy

Location: New York, NY, US

Careers that unlock the magic of human connection

Who we are

Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlúa Liqueur, Beefeater Gin, and Avión Tequila, as well as many more superior wines and exquisite champagnes!

Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business!

The salary range for this role, based in New York is $127,900.00 to $175,900.00, range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate's experience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary

The Marketing Accelerator function is a Center of Excellence responsible for driving superior capabilities and effectiveness at the intersection of media, content, data and technology. In service of connecting our brands to consumers with more relevant, effective and efficient solutions across the consumer journey, Marketing Accelerator embeds best practices to drive quality & consistency to support Marketing and Sales. The Senior Manager, Media sits within the Media vertical of Marketing Accelerator and their primary focus is to drive the effectiveness and impact of PRUSA's media and content, in partnership with our agencies and PRUSA Marketing. A significant focus will be on delivering optimized consumer experiences, thru demand-driven, precision media to increase conversion and accelerate growth.

Nature & Scope

The role reports to the Sr. Director, OmniMedia Strategy, and work with the OmniMedia and the Marketing Accelerator team to drive the quality of output, standard of excellence and required process, to succeed, leveraging Contextual Precision capabilities across PRUSA. The role will focus on improving media and content effectiveness and ROI, while driving creativity in media to connect our brands with culture & consumers.

The Sr. Manager will establish best practices and media excellence working with the U.S. Marketing department and global brand companies with the overall goal of marketing the right product, at the right time, in the right demand space. This role will act as media lead, supporting set of brands across the Pernod Portfolio; responsible for translating brand marketing objectives into distinctive omni-media strategies that transform marketing challenges into effective communication strategies and end to end plans.

This role will lead flawless development, execution and optimization of media strategy & investment that deliver on brand and portfolio objectives. The Sr. Manager will be fluent in cross-functional collaboration and matrixed workflow, partnering across Marketing Accelerator with the Media Team, the in-house content agency, as well as across the organization with Marketing, Commerce, Commercial & Analytics disciplines. This role is a unique opportunity for a seasoned professional who is passionate about the nexus of media, analytics, and brand strategy.

Job Requirements

The role requires a highly motivated self-starter with strong leadership, analytical, organizational, and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasm. Strong entrepreneurial ability to work around obstacles, results driven, and a bias for action with a pilot/learn/scale approach.

• Education: Minimum Bachelor's degree (or equivalent)

• Experience / Background:

• 10+ years of experience at a large media agency working with portfolio clients, or in a media role at a large portfolio advertiser. CPG & BevAlc experience a preferred but not required

• Total fluency in modern media across all touchpoints (online and offline) and demonstrable experience in using media to drive business results via data-driven decisioning

• Full Funnel expertise inclusive of experience with eComm & Performance media tactics and channels to drive customer retention and conversion

• Experience using media planning to drive overall creative and content planning

• Experience in building audience & data strategy; inclusive of integration 1P data into a broader data and consumer activation strategy

• Familiarity with Dynamic Creative Optimization and Personalization at scale

• Experience with data-driven decisioning via MMM and/or MTA and generating insights for optimizations

• Able to build and maintain strong effective relationships with both internal and external partners and experience collaborating across a matrixed organization & cross functional teams

• Strong presentation skills with the ability to story-tell

• Strategic, analytical, and creative thinker with the ability to translate data into insights and ideas

• Strong leader who can demonstrate problem solving skills, agility and who is willing to take risks and challenge the status quo

Major Responsibilities / Accountabilities

• Drive Business Growth: Partner with the brand marketing teams and media agency to develop, execute and measure best in class data driven media strategies and plans that deliver our ambition for portfolio growth

• Build holistic communications plans with an assessment of enterprise-wide trade-offs; develop sell-in narrative and content

• Develop effectiveness playbooks to identify best practices, optimizations and thought leadership to drive continuous improvement on marketing investment

• Build Contextual Precision media strategy and content plans across the total consumer journey

• Identify creative media solutions to connect brands with culture to own key occasions with relevance

• Implement measurement frameworks & oversee optimization of media performance for in-market campaigns across all touchpoints

• Elevate Media: Build capabilities, processes and best practices around Communication Strategy, Media Strategy, Media Planning and Measurement

• Implement holistic communications planning tools & processes

• Design omni-media media approach that optimizes the consumer experience across all possible channels and touchpoints to deliver personalized experiences & accelerate growth & conversion

• Develop Contextual Precision media strategy and content planning competencies at scale

• Educate and Inspire: Share business, consumer, category, competitive and cultural trends impacting the media and Marketing landscape; stay abreast of and ahead of implications of government regulation in marketing; share applicable innovation and insights

Required Competencies

• Leadership Competencies

• Strategic Vision:

• Motivates and engages peers and teams to support and facilitate change

• Translates the organization's vision into clear, specific and achievable plans

• Builds relationships outside and within the organization and maintains strong, long-term relationships

• Incorporates understanding of the connections between areas of the business into decisions

• Entrepreneurship:

• Challenges the status quo by thinking out of the box and taking educated risks

• Exemplifies a personal commitment and desire to achieve desired obstacles

• Gains commitment by highlighting areas of agreement and focusing efforts on resolving areas of disagreement

• Results Oriented:

• Measures and tracks key business results and processes to assess performance

• Effectively manages time by identifying and removing "time wasters" for self and team

• Maintains composure and high-performance standards in a challenging environment

• Actively shares lessons learnt from past experiences and knowledge of best practices

• Live the Values:

• Guarantees the highest professional standards and promotes ethics by notably confronting and addressing inappropriate or unethical behaviors

• Demonstrates commitment to Corporate Social Responsibility (CSR) priorities by promoting Group and local initiatives

• Establishes a mutual trust environment by communicating in an honest, straightforward and transparent manner with colleagues at all levels

• Recognizes, rewards and celebrates success

• People Development:

• Serves as a trusted coach or mentor to ensure people can achieve their development and career objectives

• Openly provides ongoing constructive and balanced performance feedback

• Identifies and selects the most qualified Talent for positions

• Team Management:

• Inspires team members by communicating the shared purpose and holding people accountable for performance

• Empowers team members to make decisions, providing guidance and support where required

• Facilitates team performance by understanding the strengths and weaknesses of team members

• Functional Competencies

• Brand Leadership:

• Persuades colleagues and management of the relevance of brand vision

• Brings to life the brand vision across a range of marketing initiatives

• Defines the local brand experience for global brands in the U.S. alongside brand owners

• Brand Strategy & Planning:

• Understands the company's goals and how affiliate strategy will contribute to them

• Understands the role of a brand in the company portfolio and the role of a product in a category

• Understands competitors' brand positioning and strategy

• Monitors brand KPIs and identifies emerging issues and opportunities

• Develops marketing activities in line with brand

• Brand Communication:

• Understand the creative and media development process end to end

• Analyzes direct and indirect competitors' communication strategy

• Implements the overall communication plan, analyzing its performance annually and on an ongoing basis

• Writes clear briefs to creative / media agencies

• Delivers relevant and structured feedback on creative development / media plans

Ready to work with spirit? Read on…

Life and perks at Pernod Ricard

Proud to belong

• Just as we help to create moments that matter for our customers, we lead by example every day...bringing our whole self to work and building bonds that celebrate the human spirit, diversity, and foster deep connections.

Empowered to soar

• We set high expectations and seek to get the most out of life. Through flexibility and a hybrid workstyle, as well as unique learning opportunities, generous tuition reimbursement, and one-of-a-kind learning programs, we passionately grow our skillset.

Committed to care

• We are deeply committed to the long-term sustainability of our people, our industry, and our planet. We call this return on responsibility. From environmental sustainability to supporting local communities, our commitment is steadfast.

Inspired to dream

• We treasure new experiences and are proud to develop as people, not job titles. From rich immersive learning programs in Paris to exciting high-profile events, we blend a love of exploration into all that we do.

Our hybrid work style

At Pernod Ricard North America, our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. Our hybrid teams will work remotely the majority of the time and unite on-site two days per week or 40% of the time. Our team is empowered to start and finish their day at a time that works best for their lifestyle with the whole team available during the core hours of 10am-3pm.

Plus, great benefits and perks to toast to a life filled with support including:

• Competitive compensation including performance bonuses

• Domestic & international career development opportunities

• Competitive paid time off plan+ wellbeing days

• Medical, dental, vision and life insurance

• Product allowance to enjoy on Pernod Ricard products

• Gym reimbursement

• Employee Assistance Program

• BetterUp Care wellness benefits including nutrition, sleep, executive coaching, etc.

And much, much more! Check out PRUSABenefits.com to view our extensive people programs and support.

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.

Job Posting End Date:

Target Hire Date:

2024-08-30

Target End Date: