Senior Manager, Omni Channel Marketing

Senior Manager, Omni Channel Marketing

Benefit Cosmetics

Calling all rule-breakers, innovators & fun-loving self-starters! Are you smart, sassy & scrappy? Do you love to laugh out loud? You're just what we're lookin' for, Gorgeous!

You're sooo Benefit!

The Sr. Manager, Omnichannel Marketing leads the retail-specific marketing strategy, focusing on enhancing the customer shopping experience and boosting channel sales. They collaborate with the Account Director, wholesale teams, and retailers to drive eCommerce sales and formulate strategic direction for major marketing programs. Acting as the primary point-of-contact for retailer E-commerce Merchants and Marketing teams, they negotiate exposure, execute marketing programs, and manage day-to-day business operations. Additionally, they oversee inventory, forecasting, and budgets for online-only channels, while internally driving cross-functional creative and content needs and ensuring timely asset delivery.

What You'll Do:

E-commerce Account Management

• Oversee Channel E-commerce merchandising efforts to achieve online sales targets.

• Manage and execute account specific site promotions including sampling, promotional offers, exclusive product offerings, CRM programs, etc. to maximize exposure and drive business.

• Responsible for weekly/monthly sales reporting by account. Analyze business, identify areas of opportunity to achieve sales goals and send out weekly/monthly reports.

• Partner closely with Benefit Account Directors along with retailer E-commerce Merchandising and Marketing teams to strategize and analyze business.

• For online only channels: Manage P&L to achieve net sales and operating profit goals and partner with Planner and Wholesale Ops to manage inventory, orders, RTVs, forecasts and samples & TOA budget.

• Responsible for opening of new online retailers with robust promotional and marketing plan.

Omni-Channel Marketing

• Drive the Accounts Omni-channel marketing strategy that delivers robust plans in support of monthly themes, new product launches, pillar products and retailer relevant initiatives.

• Develop cohesive new product launch programs that scale online/offline, increasing awareness & sales. Tactics vary by account but can include social media, email, CRM, Site/App exposure, sampling, advertising, direct mail, events, etc.

• Partner closely with internal marketing creative teams for new product launches, campaigns, monthly animations for creative and launch assets. Follow internal creative processes but ensure product messages are clear for channel while ensuring a timely delivery.

Qualifications:

• 3-5 years previous experience with relevant retail ecommerce merchandising background, with strong marketing understanding preferred.

• 1 direct report

• Intuitive grasp of customer and a drive to impact and satisfy customers.

• Strong understanding of digital landscape (online merchandising, digital marketing) and how to translate that into increasing business.

• Ability to generate innovative insights from analysis, communicate results effectively, and work with business partners in developing and implementing new programs to drive results.

• Excellent project management and organization skills: self-directed and capable of working effectively in a fast-paced environment while juggling multiple projects and adhering to tight and demanding deadlines.

Schedule:

• Hybrid - requires onsite presence weekly

The target salary range for this position is $110,000 - $127,000 annually. The actual salary offered will depend on a variety of factors, which may include, as applicable, years of relevant experience; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. This position is eligible to earn an annual bonus. This position is also eligible for the following benefits, including but not limited to: comprehensive health, dental and vision plans; a 401(k) plan with employer matching, various paid time off programs; employee discount/perks; life insurance; disability insurance; flexible spending accounts.

• Contract type: Permanent Job