Senior Manager Of Marketing Automation

Tundra Restaurant Supply Boulder , CO 80301

Posted 4 weeks ago

DIVERSIFIED FOODSERVICE SUPPLY LLC (DFSLLC)

DFS is the market leading distributor of maintenance repair and operation ("MRO") parts, supplies and equipment to the foodservice industry

  • #1 market position in direct sourced Non-OEM replacement parts and OEM relationships provide comprehensive solutions

  • Unmatched breadth and depth of product offering (Over 50,000 SKUs)

  • Highly diversified with over 53,000 unique customers, ~250,000 locations serviced and an average order size of ~$200

  • Speed to Market: Broad geographic reach with seven distribution facilities and same day shipping

Position Title: Senior Manager, Marketing Automation

Position Type: Exempt

Reports To: Director, Digital Automation

Date Prepared: March 2020

Position Summary

DFS is seeking a highly skilled Senior Manager, Marketing Automation to join our Digital Automation team. Bachelor Degree in Marketing or related field required. The position can be based in Chicago, IL or Boulder, CO.

This role will design, build and maintain a world class instance of Marketing Cloud that meets our business needs. The ideal candidate will utilize our entire MarTech stack to its fullest potential, employing all of the features available to maximize automation efforts that yield optimum sales, customer experience and engagement, and organizational efficiencies. If you are creative, data- and goal-driven, and love working in a fast-paced environment alongside passionate colleagues, we want to meet you.

Essential Areas of Ownership

  • Design and build elegant and scalable solutions to global B2B and B2C business needs that use the suite of Marketing Cloud modules as a toolset.

  • Collaborate with teammates on the Salesforce Team to design and build solutions that seamlessly integrate Marketing Cloud with Salesforce Sales Cloud and leverage the strengths of each as if they were a single platform.

  • Marketing Cloud Subject matter expert (SME), providing recommendations on where and how to utilize Marketing Cloud.

  • Leverage Salesforce Marketing Cloud tools and scripting language to build and deliver highly dynamic, personalized and timely content.

  • Marketing Automation roadmap strategy, creation and on-going optimization to deliver value to our customers via their preferred channel while meeting business goals.

  • Identify and report actionable metrics for marketing automation activities; work with stake holders to analyze and make recommendations on data.

  • Develops training and process documentation. Mentors other staff.

Position Qualifications

  • Salesforce Marketing Cloud Email Specialist or Salesforce Marketing Cloud Consultant Certification.

  • 3+ years of experience designing and implementing Marketing Cloud functionality including: Email Studio, Mobile Studio, Web Studio, Analytics Builder, Journey Builder, Content Builder, Personalization Builder, and Audience Builder.

  • 3+ years of Salesforce Sales/Service Clouds experience.

  • 3+ years strong managerial and mentoring experience.

  • BA / BS degree in a related field.

  • Experience with e-commerce web development and cross-platform integrations.

  • Analytical mindset and advanced experience with related tools/concepts: Excel, pivot tables, A/B testing, relational databases, data extraction, and Google Analytics.

  • AMPscript, HTML/CSS, APIs, and SQL a plus.

  • Expert in customer segmentation strategies and subscriber management across multiple channels, deliverability, and CAN-SPAM laws.

  • Critical thinker who can develop creative solutions around (technical or resource) limitations.

  • Ability to work in a fast-paced matrixed organization.

  • Ability to drive, manage and deliver on multiple competing priorities.

  • Excellent verbal and written communication skills and ability to convey complex ideas in an understandable way to facilitate collaboration and gain project approvals.

  • Strong planning and organization skills, with an impeccable eye for detail.

This job description illustrates the general nature and level of work performed by employees within this job classification. It is not intended or to be interpreted as a comprehensive inventory of all duties, responsibilities and skills required of personnel so classified.

Diversified Foodservice Supply LLC is an Equal Opportunity Employee


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Senior Manager Of Marketing Automation

Tundra Restaurant Supply