Senior Manager - Marketing Strategy Lead, Events (Brand Experience) (1120824_Rr00085237)

NYU Langone Health is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children's hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, and NYU Grossman School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. At NYU Langone Health, equity, diversity, and inclusion are fundamental values. We strive to be a place where our exceptionally talented faculty, staff, and students of all identities can thrive. We embrace diversity, inclusion, and individual skills, ideas, and knowledge. For more information, go to nyulangone.org, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, Twitter, YouTube and Instagram.

Position Summary:

We have an exciting opportunity to join our team as a Senior Manager

• Marketing Strategy Lead, Events (brand experience).

In this role, the successful candidate will contribute to the strategy and development of innovative Salesforce Marketing Cloud (Marketing Cloud) initiatives tailored to diverse patient segments and healthcare professionals. This position will collaborate with other Communications & Marketing (C&M) teams and cross-functional NYULH stakeholders and ensuring alignment with the health system's mission to drive brand reputation and appointment volume.

Reporting directly to the Marketing Strategy Lead Digital Platforms, this position will play a critical role in NYULHs overall strategic marketing efforts, including creating innovative programs for Marketing Cloud efforts, providing a deep understanding of the profiles of different audiences of physicians and prospects, and supporting the advancement of NYULHs enterprise objectives.

Job Responsibilities:

Marketing Cloud Strategy Development:

• Contribute to the development of strategic, research-based, and data-driven strategies to reach physicians and prospects identified in the customer relationship management platform (CRM)

• Leverage working knowledge of all marketing products and platforms for online acquisition to increase growth

• Tailor Marketing Cloud strategies and initiatives to effectively reach the intended audiences for each department and/or service lines' specific need

• Execute audience segmentation analyses to develop unique profiles that inform the design of effective marketing campaigns and support the partnership with Strategic Planning to look at revenue opportunities for clinical priorities; develop journey maps for each segment across marketing channels and platforms

• Oversee sequencing and activation of Marketing Cloud campaigns across multiple departments and service lines; identify synergies and potential areas of conflict

• Participate in defining governance to ensure proper campaign management and sequencing

• Leverage performance metrics and outcomes from Marketing Cloud campaigns to track their success and to inform existing and future strategies for Marketing Cloud in partnership with the Program Measurement & Business Operations platform

• Stay up to date with Marketing Cloud trends and healthcare best practices, adapting strategies to industry changes

• Drive strategic marketing campaigns that will fuel the growth of NYULH and support realization of institutional goals

Collaboration and Influence

• Collaborate with internal marketing and communications teams to strategize and execute effective Marketing Cloud campaigns to increase reputation and business objectives

• Proactively coordinate with the Brand Ecosystem team to ensure all Marketing Cloud campaigns adhere to brand-specific guidance, and strategies are aligned with the overall vision for NYULH

• Support the Market Strategy Lead

• Digital Platforms (Associate Director) in infusing data-driven insights into marketing strategy campaigns and assessing their effectiveness

• Coordinate with the Advertising Lead, Clinical Leads, and FGP relationship lead on the execution of marketing campaigns requiring promotion via paid channels

• Support strategic market assessments, including analyzing market environments, competitive intelligence, and forecasting industry/market trends, informed by inputs from current Cloud Marketing and acquisition trends

Minimum Qualifications:

To qualify you must have a Bachelor's degree in Marketing, Management, Strategy, or related field

5+ years of experience in Marketing Strategy

Experience managing Marketing Cloud campaigns for identified prospects, specifically leveraging Salesforce Marketing Cloud Technologies

Proficiency in project management, communication tools, and data analysis

Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally

Strong analytical skills, with the ability to apply and communicate data-driven insights

Understanding of graphic design and branding

Creative instincts and willingness to test-and-learn

Exceptional leadership skills, demonstrating the ability to teach, motivate, and collaborate effectively

Excellent verbal and written communications skills

Preferred Qualifications:

Proven experience in healthcare marketing strategy and digital innovation

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.

NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sex, sexual orientation, transgender status, gender dysphoria, national origin, age, religion, disability, military and veteran status, marital or parental status, citizenship status, genetic information or any other factor which cannot lawfully be used as a basis for an employment decision. We require applications to be completed online.

If you wish to view NYU Langone Health's EEO policies, please click here. Please click here to view the Federal "EEO is the law" poster or visit https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm for more information.

NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $76,721.84 - $127,869.56 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

To view the Pay Transparency Notice, please click here