Senior Manager, Marketing Measurement Lead

Cimpress Waltham , MA 02154

Posted 8 months ago

The mission of the Vistaprint Global Marketing team is to engage with micro business owners and convey our company's commitment to help them look credible across all their marketing, while simultaneously acquiring new customers and driving long-term loyalty.

As we develop integrated marketing strategies and campaigns to support our mission, we recognize our accountability for results across all efforts. Whether it is brand building or sales driving activity, whether we are acquiring customers or retaining them, whether we deploy TV ads or emails, we need to quantify the incremental value of our marketing investments and continuously optimize the our media mix, our offers, and our creative. This necessitates an evolved and strategic approach to marketing measurement. And while we are balancing a complex set of marketing tactics on one side, the marketing analytics/ measurement landscape is evolving and becoming more complex and sophisticated on the other.

In recognition of this dynamic, we are creating a new role within Marketing, dedicated to Marketing Measurement. Reporting into one of the Marketing Leadership Team members, the Marketing Measurement Lead will partner cross-functionally (marketing, analytics and customer research, data, technology etc) to formulate our Marketing Measurement Roadmap and deliver across its milestones. This role assumes high visibility and relies on deep partnership with our extensive analytics team. The keys to success are the ability to grasp our channel mix in its entirety, provide an education to our organization on effective & comprehensive measurement, including required tools and resources, and leverage the provided resources to deliver the marketing investment guidance that allows us to cost-effectively grow our business.

KEY RESPONSIBILITIES INCLUDE:

  • Lead Marketing measurement, optimization and budget allocation efforts for Global Marketing team

  • Evaluate Vistaprint measurement toolkit and develop a comprehensive roadmap to arrive at state of the art marketing optimization infrastructure across all stages of the funnel

  • Become the ultimate owner of marketing measurement and marketing budget optimization practices

  • Exhibit cross-channel thought leadership in both online and offline media space

  • Guide the Global Vistaprint Marketing team on the levels and strategy for program investment across all stages of the funnel (branding, acquisition, loyalty)

  • Design test strategies to answer our most important marketing ROI questions

  • Engage with marketing team leadership to understand and conceptualize their needs, providing close-looped solutions

  • Be an advocate of analytical reasoning, bringing clarity, discipline and purpose to the Marketing organization

  • Help develop and apply a wide range of Measurement tools including Test/Control, Marketing Mix Modeling, Optimization Tools, Multi-touch Attribution etc

  • Bring a positive and adaptable mindset to every day's challenges

  • Partner effectively with a variety of business stakeholders

  • Marketing, Customer Research, Analytics, Data, Technology and external vendors
  • Act as a catalyst for innovation and new thinking for the entire Marketing organization

  • Mitigate risk, reduce expense, maximize operational efficiency, quality and compliance of tools and deliverables

Required Qualifications

  • 10+ years of experience in one or a combination of the following: reporting, analytics, or modeling. Management consulting background is a big plus

  • 5+ years of cross-functional leadership or management experience

  • 5+ years of experience in client/partner servicing within the analytic marketing space

  • Experience in all facets of marketing measurement

  • Online/ offline, Digital/ traditional, Direct marketing, Brand, TV/ Radio, brand building/ direct response
  • Experience leveraging cutting edge analytical tools and partners in Marketing Measurement, Optimization, Machine Learning etc

  • Exceptionally strong analytical techniques background: experience with Test/Control Analysis, Marketing Mix Modeling, Multi-touch Attribution, Experimental Design etc

  • Ability to extract insights to identify growth opportunities and effectively communicate outcomes and recommendations

  • Experience delivering through large cross-functional teams

  • Collaborative partnership and strong influencing skills with marketing business partners and other enterprise teams

  • Demonstrated ability to play a leadership role in large, complex analytical projects

  • Strong sense of ownership, relentless curiosity, and self-driven approach to problem solving

  • Capacity to act in entrepreneurial and creative fashion, infusing a large matrixed organization with start-up like energy

Nearest Major Market: Waltham

Nearest Secondary Market: Boston

Job Segment: Consulting, Marketing Manager, Direct Marketing, Marketing, Technology, Research


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Senior Payments Product Manager Consumer Financial Services

Verizon Communications

Posted 2 days ago

VIEW JOBS 11/18/2019 12:00:00 AM 2020-02-16T00:00 What you'll be doing... Verizon is undergoing a transformation from a telecommunications company to a technology company, and we are in search of the next generation of Product Managers to help us drive forward. We are dedicated to providing growth opportunities for committed and ambitious teammates. As a Product Manager within the Financial services team, you will take part in almost every phase of the product lifecycle. Our team is passionate about early-stage ideation and product development. We regularly pitch new product ideas to executive leadership. Once approved, we work with in-house development teams, partners and vendors to quickly prototype, trial, and launch products. But it doesn't stop there. We also own the delivery and development of multiple in-market products with millions of customers and billions of interactions, products that we are always looking to improve upon. That's where you come in. As a Product Manager within the Financial Services and Platforms team, your responsibilities will include: * Strategy & Ideation: * Identifying customer pain points and unmet needs * Defining early product visions * Demonstrating a portfolio-focused approach to strategy * Conducting competitive assessments * Developing and refining roadmaps * Design: * Reviewing design flows with product & design teams * Conducting customer research and feedback initiatives * Producing mockups and optimized flows based on research * Collating and synthesizing broad feedback from cross functional teams * Working with design & product teams to forecast effort * Reviewing and guiding marketing copy and content * Development & Delivery: * Defining user stories and acceptance criteria * Assigning sprint objectives and story priorities * Co-ordinating releases and downstream communications * Conducting user acceptance testing and ensuring QA sign-off * Analytics: * Collecting and analyzing product analytics from self-serve tools * Organizing and presenting findings on product impacts * Culture Building: * Growing a culture focused on timely delivery and celebrating success * Breaking down barriers, fostering relationships and collaborating across teams What we're looking for... * 3+ years of experience launching digital products and features, with a heavy focus on native mobile clients * 3+ years of experience with B2C products in FinTech * Demonstrable Project and Product Management processes and tools (e.g. Jira, Project Plans, Executive Status reporting) * 2+ years of experience with designing and measuring KPI's, OKR's and/or product analytics * Very strong G-Suite and Office skills (i.e. Excel, PowerPoint, Word, Outlook) * Basic understanding of mobile SDK's and web API's * Bachelor's degree in Computer Science, Engineering, or equivalent When you join Verizon... You'll have the power to go beyond – doing the work that's transforming how people, businesses and things connect with each other. Not only do we provide the fastest and most reliable network for our customers, but we were first to 5G - a quantum leap in connectivity. Our connected solutions are making communities stronger and enabling energy efficiency. Here, you'll have the ability to make an impact and create positive change. Whether you think in code, words, pictures or numbers, join our team of the best and brightest. We offer great pay, amazing benefits and opportunity to learn and grow in every role. Together we'll go far. Equal Employment Opportunity We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better. Verizon Communications Waltham MA

Senior Manager, Marketing Measurement Lead

Cimpress