Senior Manager, Marketing Change Communications

Capital One Wilmington , DE 19801

Posted 3 months ago

802 Delaware Avenue (18052), United States of America, Wilmington, Delaware

At Capital One, we're building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

Senior Manager, Marketing Change Communications


This position is an exciting opportunity within the Retail & Direct Bank. This role, within the Performance Marketing team within MAD (Marketing, Analytics, Design) MX, will manage a cross-functional team working in an agile environment to develop communication strategies and execution plans to notify customers of major changes to their consumer banking deposit products while minimizing deposit attrition and deepening engagement. This includes initiating market research to understand customer preferences; building out messaging across multiple channels to deliver on our objectives; developing post-campaign analysis to key stakeholders; providing coaching to all direct and extended team participants.


  • Lead day-to-day activities for a cross functional team consisting of Marketing Strategists, Project Managers, and Analysts.

  • Ensure team embraces agile principles and practices, with an emphasis on continuing to reinvent the way we work to improve efficiency and quality

  • Partner with Product leaders across the consumer bank to plan, develop, and deliver needed change communications and tactics that align with our company Mission and Values

  • Use strong communication skills to guide Brand partners & execution teams to deliver a messaging hierarchy that delivers on our customer communications strategy

  • Leverage customer analysis and research to gain a deep understanding of customer experience to develop and communicate highly complex and regulated changes to customers. Examples of recent and ongoing projects include:

  • Consolidations of branches across the network

  • Product conversion impacting 3MM Retail Bank customers (Account Migration)

  • Transaction migration test in branches (Project Untethered)

  • Manage prioritization of team's backlog, performance metrics and large annual budget

  • Support enterprise and Bank crisis communications as needed

Basic Qualifications:

  • Bachelor's Degree in Marketing or Business Administration

  • At least 3 years of prior management or supervisory experience managing a cross functional team

  • At least 5 years of marketing, change communications experience or project management experience

Preferred Qualifications:

  • Master's Degree in Business Administration

  • Strong project management skills and ability to prioritize

  • Exceptional oral and written communication

  • Demonstrated ability to work independently in a fast-paced environment

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Quantitative Analytics Manager Digital Marketing

Springleaf Onemain

Posted Yesterday

VIEW JOBS 1/20/2020 12:00:00 AM 2020-04-19T00:00 In the Role This role will be centered on the analysis and testing of marketing strategies for all products across all digital channels primarily focused on affiliate partnerships to prospects as well as existing OneMain customers. Core Responsibilities * May manage small team of 1-2 analysts * Lead team to analyze data from multiple disparate sources around performance of digital channels, including affiliate network, and search and display, primarily focusing on affiliate partner marketing. * Use data to identify business opportunities and work with relevant teams to drive implementation. * Assess and refine the omni-channel approach and interplay of online and offline marketing channels. * Perform channel optimization in terms of pricing and competitive positioning in market. * Communicate plans and results across the broader marketing and analytics teams. * Drive trend analysis, maintain volume forecasts, and monitor efficiency and spend associated with digital channels. * Partner across the marketing and analytics organization to make recommendations and propose solutions for efficient and profitable growth within acceptable credit targets. * Maintain an environment of control and compliance. Key Qualifications: * 4-8 years of experience in analytics. * Demonstrate robust business acumen and understanding of key business area * May be sought on as subject matter expert of business processes; developing skills to connect cross functional business knowledge * Strong written and verbal communication skills; ability to effectively communicate to various audiences * Where applicable, prioritizes direct reports initiatives appropriately; delegates responsibility and manages expectations * Works independently and concludes valuable business insights with little to no supervision * Advanced programming skills including, but not limited to, R, SAS, SQL, or similar data manipulation/reporting software * Bachelor's Degree, Master's degree a plus * The ability to thrive in a fast-paced, innovative and entrepreneurial environment; startup experience is a plus. * Strong problem solving, project management and organizational skills. * Proficient in MS Office (Excel w/ Pivot Tables, Word, PowerPoint, etc.). * Experience with digital marketing (affiliate networks, SEM, SEO, display, social, email) a plus. * Experience in consumer financial services a plus OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) and Affirmative Action (AA) employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identify, national origin, age, marital status, protected veteran status, or disability status. Springleaf Onemain Wilmington DE

Senior Manager, Marketing Change Communications

Capital One