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Senior Manager, Loyalty
Pizza Hut is looking for a dynamic individual with a passion for using data and analytics to drive business results. This role would be responsible for all performance-driving activities of the Hut Rewards loyalty program including acquisition, retention, and engagement. This is a robust role with ownership of a key aspect of Loyalty. This person will lead insight development and identify opportunities for program growth through deep understanding and analysis of customer behavior and associated metrics. They will also develop, validate, and scale loyalty-centric business growth strategies through rapid test and learn across a variety of marketing and customer contact channels.
The ideal candidate should have strong analytical experience and problem solving abilities, as well as excellent communication skills. You will need to be a true business partner with demonstrated ability to work cross-functionally, from strategy to execution, and be able to develop & translate analytical insights into impactful business actions.
Leverage data and analytics to develop a deep understanding of Hut Rewards member behavior, needs, and motivations.
Lead and partner with a cross-functional ecommerce, marketing, data science, and technology team to develop and implement loyalty strategies to drive business growth.
Develop customer segmentation strategies, test and learn plans, and loyalty-centric product and promotional offers to optimize marketing and customer contact activities.
Lead communication across Pizza Hut and associated business stakeholders to drive awareness and understanding of Loyalty member behavior and program business impacts.
Manage direct reports to conduct performance analysis using BI tools (SQL, Tableau, etc.) to uncover insights and drive program recommendations with the goal to maintain and support the growth of the loyalty program and associated business metrics.
57 years of experience in ecommerce, loyalty program management, or loyalty marketing including experience with analytics and strategy
12 years of experience leading a team of direct reports
Proficiency in MS Excel and PowerPoint required; familiarity with BI / big data tools (SQL, Tableau, etc.) a plus
Bachelor's degree in a related field
Master's degree preferred
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), serves and delivers more pizzas than any other pizza company in the world. With easy order options including the Pizza Hut app, mobile site, Facebook and Twitter messenger and Amazon devices, Pizza Hut is committed to providing an easy pizza experience from order to delivery.
Founded in 1958, Pizza Hut has become the most-recognized pizza restaurant in the world, operating more than 16,400 restaurants in more than 100 countries.
Pizza Hut is also the proprietor of The Literacy Project, an initiative designed to enable access, empower teachers and inspire a lifelong love of reading. The program is rooted in the foundation set by the Pizza Hut BOOK IT! Program, which is the longest-running corporate supported literacy program, impacting more than 14 million students each year. For more information, visit www.pizzahut.com . Follow Pizza Hut on Facebook (www.facebook.com/PizzaHut ), Twitter (www.twitter.com/pizzahut ) and Instagram (www.instagram.com/pizzahut ).